Bite-sized snacks are infused with coffee or tea-based caffeine
Trend - Snack food brands are combining coffee or tea-based caffeine into their snack items in unlikely formats, including in everything from oatmeal to gummies. These products come as consumers increasingly expect brands to offer multiple benefits in their offerings, enhancing convenience and distinction as a result.
Insight - Urban consumers typically tight on time are seeking out multifunctional products that offer more bang for their buck. As morning routine often requires multitasking between breakfast, commuting and getting your caffeine fix, a desire to combine some of those tasks into one is on the rise. As such, consumers are looking for more dual-purpose offerings from their daily products.
Insight - Urban consumers typically tight on time are seeking out multifunctional products that offer more bang for their buck. As morning routine often requires multitasking between breakfast, commuting and getting your caffeine fix, a desire to combine some of those tasks into one is on the rise. As such, consumers are looking for more dual-purpose offerings from their daily products.
Workshop Question - How could your brand add multiple benefits to its product/service?
Trend Themes
1. Multifunctional Products - Consumers seek multifunctional products that offer more convenience, enhancing products' distinction as a result.
2. Caffeinated Snacks - Snack brands combine coffee or tea-based caffeine with their snack items to meet consumers' on-the-go needs.
3. Alternative Caffeine - Alternative caffeine products are being introduced as a convenient, non-bitter and fast-acting alternative to traditional coffee.
Industry Implications
1. Food & Beverage - Food industry professionals can capitalize on consumers' demand for multifunctional snacks and caffeinated products.
2. Technology - With the introduction of fast-acting caffeinated gummies, technology developers can create innovative delivery methods for functional ingredients.
3. Health & Wellness - Health and wellness professionals can create plant-based products with added functional ingredients like caffeine.
