Niche health food products are repackaged for consumers on-the-go
Trend – As health foods become more mainstream, brands are releasing portable and single-serve options of health foods that are typically quite labor-intensive. Single serve health foods are becoming more common across multiple food industries, including everything from health drinks to entire meals.
Insight - Health and wellness-focused consumers lead increasingly busy lives, as they balance their lifestyle with work, personal responsibilities, and other commitments. This has resulted in them looking for convenient products that can be integrated into busy routines and help them work toward leading healthier lives.
Insight - Health and wellness-focused consumers lead increasingly busy lives, as they balance their lifestyle with work, personal responsibilities, and other commitments. This has resulted in them looking for convenient products that can be integrated into busy routines and help them work toward leading healthier lives.
Workshop Question - What would a hyper-convenient model of your service or offering look like?
Trend Themes
1. Single-serve Health Foods - As health-conscious consumers increasingly lead busy lives, there is a growing demand for portable, labor-saving options of health foods that are easy to integrate into daily routines.
2. Meat Substitutes - As the number of consumers looking to substitute or replace meat-based products grows, plant-based broths and prepackaged meat-free meals are set to have particular appeal.
3. Mushroom Beverages - With their unique and unexpected flavors, mushroom teas and mushroom-based smoothies are a growing trend in the health and wellness sector.
Industry Implications
1. Health Foods - As consumers become increasingly health-conscious, the health foods market is set to continue to grow, particularly in the single-serve and convenience food categories.
2. Plant-based Foods - As more consumers look to substitute or replace meat-based products, the market for meat-free alternatives, such as vegetable meal bowls, is set to continue to grow.
3. Functional Beverages - Driven by health and wellness concerns, the functional beverages market is expanding to include new and unusual ingredients such as mushroom teas and kombucha.
