Protein and CBD snack infusions are on the rise
Trend - Protein-based snacks and supplements are incorporating CBD in order to enhance the impact of the products they offer. Combining the anti-inflammatory properties of CBD with the metabolism-boosting effects of protein creates a new type of product for the fitness community.
Insight - Increasingly, consumers are participating in daily fitness routines that can take a toll on their bodies. As a result, these consumers need take the recovery process as seriously as they do their fitness regimes. These individuals actively seek out products that speed up the healing process, and keep them working toward their health and wellness goals.
Insight - Increasingly, consumers are participating in daily fitness routines that can take a toll on their bodies. As a result, these consumers need take the recovery process as seriously as they do their fitness regimes. These individuals actively seek out products that speed up the healing process, and keep them working toward their health and wellness goals.
Workshop Question - How could your brand collaborate with the emerging cannabis industry?
Trend Themes
1. Cbd-infused Snacks and Supplements - Combining the anti-inflammatory properties of CBD with the metabolism-boosting effects of protein creates a new type of product for the fitness community.
2. Functional Food with CBD - CBD snacks are being created to offer various health benefits as well as alleviating pain and inflammation in the body.
3. Cbd-infused Plant-based Food - CBD edibles have gone above and beyond being associated with brownies and have now created a market for functional food to help consumers experienced amplified mornings, mid-day breaks, post-workout sessions and more.
Industry Implications
1. Health and Wellness - The Health and Wellness industry have the opportunity to integrate CBD into fitness and health products for faster recovery and stress reduction.
2. Food and Beverage - The Food and Beverage industry can create CBD-infused food products to offer various health benefits and functional food options.
3. Cannabis and Hemp - The Cannabis and Hemp industry have the opportunity to create CBD-infused products that cater to the growing need for health-focused and functional products.
