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Multicolored Resurgence

Brands push on bold, multicolored aesthetics in food & beverage categories

Trend - Brands in the food and beverage space are focusing on bold and bright colors to intrigue consumers. Bordering on artificial coloring tactics, these companies are pushing the limits on what all-natural products typically look like.

Insight - Digitally native generations like Millennials and Gen Zers prioritize shareability in most experiences they seek out, as it allows them to engage their followers on social media platforms. In this space, many enjoy the novelty of the one-of-a-kind experiences in person, as well as the opportunity to talk about it online as users of social media platforms.
Workshop Question - How much are you willing to prioritize experience and share-abliity with your current products?
Trend Themes
1. Bold, Multicolored Aesthetics - Brands in the food and beverage space are focusing on bold and bright colors to intrigue consumers.
2. Natural Ingredients - The growth in consumer demand for snacks and treats made with more natural ingredients has inspired companies to use dyes sourced from vegetables and herbs instead of artificial coloring.
3. Limited Editions - Fast food establishments are capturing consumer attention via hyper-branded, limited edition menu items and are bringing these options back to increase foot traffic to the businesses.
Industry Implications
1. Food and Beverage - Companies in the food and beverage space are incorporating bold and bright colors to attract consumers.
2. Fashion and Beauty - Beauty brands like Botanist are using colorful ingredients like purple sweet potatoes to create vegan dishes with a natural look.
3. Fast Food Industry - Fast food businesses are creating limited edition items to draw consumer attention and build hype around their products.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
72,294 Total Clicks
Date Range:
Nov 18 — Jun 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Tasty Multi-Colored Mini Donuts
Tasty Multi-Colored Mini Donuts
Carl's Jr. and Hardee's Re-Release Their Froot Loop Donuts
A popular tactic by fast food establishments is to capture consumer attention via hyper-branded, limited edition menu options and these tasty Froot Loop donuts are an example of that. The treat was... MORE
Unicorn Bun Burgers
Unicorn Bun Burgers
Ground House's Magical Burger is a Sweet Take on the Over-the-Top Burger
Just when you thought the unicorn obsession might be on its last leg, Ground House has created a Magical Burger that takes rainbow-colored food to new heights. Ground House’s Magical Burger... MORE
Cherry Blossom Burgers
Cherry Blossom Burgers
Plant-Based Beauty Brand Botanist Launched a Vegan Sakura Burger
Botanist is a beauty brand that is passionate about using carefully chosen plant-derived ingredients in its products and it recently launched a vegan Sakura Burger that will be served at its in-... MORE
Tie-Dyed Mushroom Sandwiches
Tie-Dyed Mushroom Sandwiches
Quiznos Released the New Magic Mushroom Melt in Denver
Quiznos just got a little psychedelic with the debut of its new Magic Mushroom Melt. Released at just one location in Denver, Colorado, the new sandwich gave some lucky customers a groovy way to... MORE
Mesmerizing Tri-Color Pizzas
Mesmerizing Tri-Color Pizzas
Marinara Pizza's MVP Pie Features Pesto, Vodka, and Marinara Sauces
New York City’s Marinara Pizza has solved the age-old dilemma of trying to choose what kind of pizza sauce you want with its new MVP pie. The MVP is a mesmerizing creation that combines... MORE
Colorful Vegetable-Dyed Candies
Colorful Vegetable-Dyed Candies
Trader Joe’s Candy Coated Chocolate Peanuts are a Colorful Snack
Jumping on the better-for-you candy bandwagon, Trader Joe’s has just debuted Candy Coated Chocolate Peanuts. While the chocolate peanuts are, or course, still candy, they are made without the... MORE

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