Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Probiotic Hygiene

Hygiene products are infused with probiotics

Trend - Hygiene-related products are incorporating probiotics for their association with balancing healthy bacteria on the skin, or inside the body. These products come as consumers increasingly adopt both novel and natural products and ingredients into their self-care routines.

Insight - Consumers are becoming more informed and health conscious with access to online resources, as well as peer-to-peer platforms that give them an understanding of what works for other people. As a result, they are paying closer attention to the ingredients that go into their topical products, and are particularly drawn to natural ingredients because they offer consumers a sense of familiarity and trust.
Workshop Question - How could your brand cater to naturality-minded consumers?
Trend Themes
1. Probiotic-infused Products - Hygiene and skincare products are increasingly incorporating probiotics for their association with healthy bacteria balancing.
2. Natural Ingredients - Consumers are becoming drawn to natural ingredients in their self-care routine, as it provides them with a sense of familiarity and trust.
3. Solid Skincare Solutions - With consumers seeking convenient, mess-free skincare, a wide range of brands have launched solid skincare products that are compact and travel-friendly.
Industry Implications
1. Personal Care Products - Innovative companies in the personal care industry can utilize probiotic ingredients for balanced and healthy bacteria and offer natural and solid solutions for skincare and hygiene.
2. Health and Wellness - Companies can look to incorporate probiotics into health and wellness-related products, such as supplements, to support healthy gut bacteria and holistic wellbeing.
3. Environmentally-friendly Products - Innovative companies focusing on eco-friendly and sustainable products can incorporate natural ingredients and solid solutions for skincare and hygiene while reducing waste and plastic packaging.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
101,087 Total Clicks
Date Range:
May 18 — Oct 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Probiotic-Powered Detoxifying Cleansers
Probiotic-Powered Detoxifying Cleansers
Probiotic Action's Product is Clay-Based & Purifying
Probiotic Action’s detoxifying cleanser is geared toward contributing to soft skin and a radiant complexion by leveraging friendly bacteria. Dubbed the “Bentonite Clay Cleanser,’... MORE
Millennial-Targeted Intimate Skincare
Millennial-Targeted Intimate Skincare
Queen V Makes Healthy, pH-Balancing Intimate Care Products
Queen V defines itself as “a Millennial-focused feminine wellness brand” and it is one that makes a range of products to promote health and pH balance in the body. To keep its intimate... MORE
Probiotic Body Cleansers
Probiotic Body Cleansers
Ouai's Body Cleanser Introduces a Light New Scent That's Layerable
Ouai is venturing into the world of body care with its all-new Body Cleanser, which is just as elegantly packaged and scented as its range of perfumes and shampoos. With this new product, fans of... MORE
play_circle_filledOutdoorsy Solid Skincare
Outdoorsy Solid Skincare
We are Wild Makes "Recreation Skincare" for Those Who Love the Outdoors
With many consumers seeking out convenient, travel-friendly and mess-free skincare solutions, a wide range of brands have launched solid skincare products. As such, it’s now possible to find... MORE
Natural Probiotic Deodorants
Natural Probiotic Deodorants
KIND-LY's Natural Deodorant Offers a Stain-free Application
KIND-LY, a brand that specializes in all-natural deodorants, has joined with retailer Urban Outfitters to expand the access to its popular magnesium and probiotic deodorant, which is blended with... MORE
Color-Changing Kale Cleansers
Color-Changing Kale Cleansers
Nourish London's 'Kale 3D Cleanse' Facial Wash Takes on a Green Tone
Nourish London’s Kale 3D Cleanse is a unique facial wash product that is designed to promote a youthful appearance by targeting fine lines, wrinkles and dark circles, while also protecting the... MORE

Related Examples

Ultra-Powerful Dry Shampoos
Ultra-Powerful Dry Shampoos
OUAI's New Super Dry Shampoo Helps You Go Longer Between Washes
play_circle_filledSustainable Natural Deodorants
Sustainable Natural Deodorants
'Wild' is a Refillable Non-Toxic Antiperspirant
CBD-Infused Body Oils
CBD-Infused Body Oils
Tata Harper's Revitalizing Body Oil Liquid Bliss is Powered by CBD
Clinical-Strength Antiperspirant Pads
Clinical-Strength Antiperspirant Pads
Dr. Sweat's Antiperspirant Offers Days of Sweat Protection
Stylish Adaptable Lifestyle Lines
Stylish Adaptable Lifestyle Lines
Forward With Design's Collection Helps Consumers Stay Active
Youthful Deodorant Scents
Youthful Deodorant Scents
Deoco Launches 'Young Woman Aroma' Antiperspirant
Lumberjack-Themed Grooming Kits
Lumberjack-Themed Grooming Kits
Old Spice’s Fresher Collection Makes for a Great Father's Day Gift
Console-Themed Body Wash
Console-Themed Body Wash
Microsoft Partnered with Axe to Release an Xbox Body Wash
Rosé-Scented Deodorant Sticks
Rosé-Scented Deodorant Sticks
Native's Rosé Scented Deodorant is a Natural Deodorant Alternative
play_circle_filledSoothing Non-Toxic Deodorants
Soothing Non-Toxic Deodorants
Dr Teal's Aluminum Free Deodorants Fight Odors & Wetness Naturally
Spreadable Avocado Sticks
Spreadable Avocado Sticks
Unnecessary Inventions' Avocado on a Stick Helps to Make Avocado Toast
Soothing After-Sun Foams
Soothing After-Sun Foams
OUAI's After-Sun Product Hydrates Skin with Aloe-Infused Bubbles
All-Silk Hair Accessories
All-Silk Hair Accessories
Luxury Pillowcase Brand Slip Launched Stylish Scrunchies & Headbands
Anti-Inflammatory Daily Mists
Anti-Inflammatory Daily Mists
Marie Veronique Offers an Affordable, Convenience-Focused Spray
Soothing Probiotic Cleansers
Soothing Probiotic Cleansers
Foreo's Day Cleanser is Quite Proficient in Killing Bacteria
No-Mess Clay Stick Masks
No-Mess Clay Stick Masks
Olay's Masks Rejuvenate the Skin with a Simple Application
Workout-Activated Skincare
Workout-Activated Skincare
FaceGym's 'Training Sticks' are Powered by Moisture and Heat
Defense-Boosting Probiotic Skincare
Defense-Boosting Probiotic Skincare
Laboratoire Synbionyme's New Products Support the Microbiome
All-Over Hydrating Mists
All-Over Hydrating Mists
Ouai's Hair & Body Shine Mist is Made with Diamond Powder
Microbiome-Balancing Skincare
Microbiome-Balancing Skincare
ESPA's Tri-Active Advanced Supports Good Bacteria with Probiotics
Hibiscus Vinegar Toners
Hibiscus Vinegar Toners
Gallinée's 'Face Vinegar' Cares for the Complexion with Prebiotics
Prebiotic Gel Moisturizers
Prebiotic Gel Moisturizers
Juice Beauty's PREBIOITIX Hydrating Gel Moisturizer is Prebiotic-Rich
Face Mask Sticks
Face Mask Sticks
Milk Makeup's Skincare Products are Packed in Ready-to-Use Face Mask Applicators
Prebiotic Skincare Duos
Prebiotic Skincare Duos
Murad's Prebiotic Skincare Range Includes a Cleanser and a Mist
Playful Probiotic Cosmetics
Playful Probiotic Cosmetics
/kili•g/ Products are Presented Like "Medicine on a Cosmetics Shelf"
Skincare Serum Pads
Skincare Serum Pads
M-61 Powerful Skincare's Innovative Serum Products are Fast & Mess-Free to Use
Affordable Clean Skincare
Affordable Clean Skincare
'Fourth Ray Beauty' Offers Clean, Cost-Effective Skincare Solutions
Oil Skincare Collections
Oil Skincare Collections
Caryl Baker Visage's Oil-Focused Products Maintain a Balanced Complexion
Macaron-Shaped Makeup Sponges
Macaron-Shaped Makeup Sponges
Qosmedix's Dual-Sided Blending Sponge Resembles a Confection
Multipurpose CBD Scrubs
Multipurpose CBD Scrubs
OUAI's Scalp & Body Scrub Calms Inflammation and Soothes Irritation
Smart Facial Cleansers
Smart Facial Cleansers
Clarisonic's Mia Prima & Mia Smart Introduce Next-Gen Beauty Devices
Marine Beauty Brands
Marine Beauty Brands
'One Ocean Beauty' is a Clean, Sustainably & Science-Backed Range
Fragrant Men's Bathing Products
Fragrant Men's Bathing Products
The DSC Wanderer Shower Collection Offers Unique Scent Pairings
Travel-Friendly Soothing Face Mists
Travel-Friendly Soothing Face Mists
Glossier Has Released Another Travel-Friendly Iteration
Comfort-Focused Nap Lounges
Comfort-Focused Nap Lounges
The Casper Nap Lounge Lets New Yorkers Get Some Peace and Quiet
Deep-Cleaning Skincare Duos
Deep-Cleaning Skincare Duos
Philosophy's Deep Clean Duo is Ideal for Oily, Acne-Prone Skin
Exclusive Matcha Deodorants
Exclusive Matcha Deodorants
Native Deodorant Launched a Limited-Edition Deodorant in Matcha
Convenient At-Home Barber Tools
Convenient At-Home Barber Tools
Conair's Barber Shop Pro Series Boasts Three Versatile Trimmers
Alcohol-Free Antibacterial Deodorants
Alcohol-Free Antibacterial Deodorants
The Sure Invisible Antiperspirants Offer 48-Hour Protection
Pore-Minimizing Skincare Pens
Pore-Minimizing Skincare Pens
Touch in Sol's 'No Poreblem Priming Eraser' Comes in a Stick Format
Sun-Activated Ombre Sprays
Sun-Activated Ombre Sprays
Ouai's Son of a Beach Ombre Spray Has Arrived Just in Time for Summer
Solid Stick Moisturizers
Solid Stick Moisturizers
Caolion has the Perfect Solution for Hydration in a Single Swipe
Intimate Grooming Subscriptions
Intimate Grooming Subscriptions
Manscaped Launched a Monthly Box for Cratejoy's Marketplace
Intimate Skincare Collections
Intimate Skincare Collections
Fair Squared's pH-Balanced Line Has Wash, Exfoliant, Cream & Spray
Multi-Purpose Stick Balms
Multi-Purpose Stick Balms
emujoy's On The Go Skin Soother Stick Heals Sunburns, Bug Bites and More
Clean Performance Cosmetics
Clean Performance Cosmetics
Westman Atelier Makes Clean, "Consciously Crafted Beauty Products"
Multi-Use Glitter Sticks
Multi-Use Glitter Sticks
Milk Makeup's Glitter Sticks Have Been Released in Two New Colors
Frizz Control Hair Sheets
Frizz Control Hair Sheets
The Ouai's 'Anti-Frizz Hair Sheets' Tame and Smooth Static-Phone Hair
Holiday Beauty Pop-Up Stores
Holiday Beauty Pop-Up Stores
The Revolve Pop-Up Lets Consumers Make Their Own Beauty Boxes
Genitalia Care Collections
Genitalia Care Collections
The Perfect V Offers Cosmetic Products for the Vulva
Conditioning Body Hair Oils
Conditioning Body Hair Oils
The 'Bushbalm' Pubic Hair Oils Soften and Moisturize
Technicolor Pubic Hair Dyes
Technicolor Pubic Hair Dyes
The Betty Beauty Hair Color is Designed for Pampering Body Hair
Personal Grooming Oils
Personal Grooming Oils
The Fur Oil is Designed for Use on Pubic Hair