AI-based holographic assistants enhance engagement and customization
Trend – Smart assistive technology is now being developed with holographic functions that enhance interactivity between the customer and the product. These holographic assistants can be found in everything from cars to home assistant devices, and offer an element of novelty that most standard smart assistants don't yet have.
Insight – Holographic technology on its own already satisfies the need for more engaging tech that is humanized, but holographic assistants add a much-needed element of personalization. A tech service tailor-made for one person and one person only is the pinnacle of unique and authentic product experience. In the digital age, consumers are wary of being seen as a number or statistic in consumer data; they want products that acknowledge their humanity. Personalization, whether via technological services or tangible products, acknowledges their nuanced needs.
Insight – Holographic technology on its own already satisfies the need for more engaging tech that is humanized, but holographic assistants add a much-needed element of personalization. A tech service tailor-made for one person and one person only is the pinnacle of unique and authentic product experience. In the digital age, consumers are wary of being seen as a number or statistic in consumer data; they want products that acknowledge their humanity. Personalization, whether via technological services or tangible products, acknowledges their nuanced needs.
Workshop Question - Where could your brand employ holographic technology to enhance consumer engagement?
Trend Themes
1. Holographic Assistants - Smart assistants are enhanced through holographic functions to add elements of interactivity, customization, and personalization.
2. AI-powered Stylist and Model - The use of AI-powered CGI models and stylist bots is transforming the future of fashion, entertainment, and commerce.
3. AI-powered Gaming Assistants - Voice-activated gaming assistants with augmented reality visuals and coaching features are transforming the gaming industry and beyond.
Industry Implications
1. Automotive Industry - Holographic assistants on dashboards and car windshields can enhance navigation, entertainment, and interaction with the car for a safer and more customized driving experience.
2. Fashion Industry - The use of AI-powered CGI models and stylist bots can provide personalized stylist services at a fraction of the cost of a human stylist, transforming the relationship between fashion and technology.
3. Gaming Industry - The use of AI-powered gaming assistants with coaching features and augmented reality visuals can create more immersive and personalized gaming experiences for players.
