Caulipower Announces Expansion Into Six New Food Categories
Niko Pajkovic — March 22, 2022 — Lifestyle
References: eatcaulipower & theshelbyreport
Caulipower, a Los Angeles-based brand specializing in plant-based products, has expanded into six new food categories, creating all-new products including baked chicken tenders, low-calorie pasta, and stone-fired cauliflower.
The expansion will see the brand release a handful of products this summer, including Cauliflower penne pasta, elbows pasta, and white pizza with spinach. The new offerings belong to the brand's broader diversification strategy, offering shoppers more cauliflower-based options alongside its main product -- cauliflower pizza.
“I am incredibly proud of the achievements of the team and how we doubled down on innovation during the pandemic, as recognized by Fast Company,” said Gail Becker, Caulipower founder. “We came out of the pandemic with strong growth, in more categories, deeper household penetration, record brand awareness and an even broader consumer base.”
Image Credit: Caulipower
The expansion will see the brand release a handful of products this summer, including Cauliflower penne pasta, elbows pasta, and white pizza with spinach. The new offerings belong to the brand's broader diversification strategy, offering shoppers more cauliflower-based options alongside its main product -- cauliflower pizza.
“I am incredibly proud of the achievements of the team and how we doubled down on innovation during the pandemic, as recognized by Fast Company,” said Gail Becker, Caulipower founder. “We came out of the pandemic with strong growth, in more categories, deeper household penetration, record brand awareness and an even broader consumer base.”
Image Credit: Caulipower
Trend Themes
1. Cauliflower-based Food - The expansion of Caulipower into new food categories demonstrates a growing trend in the plant-based food market, as consumers seek healthier and more sustainable alternatives to traditional meat-based products.
2. Diversification Strategy - Caulipower's expansion into multiple food categories exemplifies a broader trend in the food industry where companies are diversifying their product lines to appeal to a wider range of consumers and stay competitive in a changing market.
3. Low-calorie Alternatives - The release of low-calorie cauliflower-based pasta and other products by Caulipower is part of a larger trend of food companies offering healthier options to meet growing consumer demand for more nutritious and low-calorie meals.
Industry Implications
1. Plant-based Food - The expansion of Caulipower into new plant-based food categories is a disruptive innovation opportunity for companies in the plant-based food industry to create more diverse and appealing options for consumers looking for healthier and more sustainable alternatives.
2. Food Diversification - Caulipower's diversification strategy is a disruptive innovation opportunity for companies in the food industry to expand into new categories and product lines to better meet the changing needs and preferences of consumers.
3. Healthy Food - The trend towards healthier and low-calorie alternatives in the food industry is a disruptive innovation opportunity for companies to develop new products that are aligned with changing consumer preferences and growing demand for more nutritious and sustainable food options.
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