Barilla Taps Eviosys for its New Jar Packaging Design
References: barilla & packagingnews
Eviosys has unveiled new packaging for its Barilla’s pesto line. The packaging features the Barilla logo without the white crescent shape on the left and the same signature font backgrounded by a bright red oval. The jars also feature new graphics and a jar design with a new lid closure, the latter of which was made at Barilla’s manufacturing plants in Italy. Barilla also recently debuted a new pasta box without the plastic window to contribute to sustainability initiatives. The brand has expressed appreciation to Eviosys for its involvement in creating the new packaging design, contributing to the pesto range’s evolution.
“Eviosys and Barilla are a natural fit for this partnership. Both value high-end, sustainable products, and ensuring that their offering the best qualityand preserving the planet. Barilla’s Pesto Barilla range was the first in the pesto category to bring basil from sustainable agriculture to a global level, while Eviosys’ commitment to innovation drives the sustainable revolution in the packaging of high-end food products.”
Image Credit: Eviosys
“Eviosys and Barilla are a natural fit for this partnership. Both value high-end, sustainable products, and ensuring that their offering the best qualityand preserving the planet. Barilla’s Pesto Barilla range was the first in the pesto category to bring basil from sustainable agriculture to a global level, while Eviosys’ commitment to innovation drives the sustainable revolution in the packaging of high-end food products.”
Image Credit: Eviosys
Trend Themes
1. Sustainable Packaging Design - Partnerships between design firms and brands can lead to more sustainable packaging solutions like the new jar and box designs from Barilla and Eviosys.
2. Eco-friendly Product Lines - Brands like Barilla that prioritize sustainability can gain a competitive advantage by offering eco-friendly versions of popular products like their pesto line.
3. Innovation in Food Packaging - Design firms like Eviosys can disrupt the food industry by bringing innovation to product packaging, as seen in the new lid closure and graphics on Barilla's revamped pesto jars.
Industry Implications
1. Food Packaging - Companies in the food packaging industry can gain a competitive advantage by implementing sustainable and innovative packaging solutions like the ones created by Barilla and Eviosys.
2. Food Manufacturing - Partnerships between design firms like Eviosys and food manufacturing companies like Barilla can lead to innovative and sustainable product lines like the eco-friendly pesto jar design.
3. Sustainable Agriculture - Sustainable agriculture practices like the ones utilized by Barilla in their pesto line can contribute to eco-friendly and socially conscious product offerings in the food industry.
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