The My City Bikes App Encourages Knoxville Residents to Cycle
Rahul Kalvapalle — April 26, 2016 — Lifestyle
References: mycitybikes.org & knoxnews
My City Bikes is a new cycling app that is designed to help cyclists in the town of Knoxville -- particularly those who are just getting started -- to safely discover the best places for them to cycle around town.
Developed by the My City Bikes organization as part of a collaboration with the YMCA of East Tennessee, this cycling app will include information about local biking routes, bike shop locations as well as basic bicycle maintenance tips.
Considering that 34 per cent of Knoxville's adult population is overweight, cycling has come to the fore as a sport and an activity that will enable people to improve their health and their quality of life. My City Bikes acts as an enabler in this regard by giving beginner cyclists the resources they need to feel confident enough to hop on a bicycle.
Developed by the My City Bikes organization as part of a collaboration with the YMCA of East Tennessee, this cycling app will include information about local biking routes, bike shop locations as well as basic bicycle maintenance tips.
Considering that 34 per cent of Knoxville's adult population is overweight, cycling has come to the fore as a sport and an activity that will enable people to improve their health and their quality of life. My City Bikes acts as an enabler in this regard by giving beginner cyclists the resources they need to feel confident enough to hop on a bicycle.
Trend Themes
1. Communal Cycling Apps - New cycling apps are emerging that are designed to help cyclists discover the best places for them to cycle around town.
2. Health and Fitness Apps - Apps that encourage healthy activities such as cycling will continue to grow in popularity as people become more health-conscious.
3. Collaborative Apps - Apps that are developed in collaboration with community organizations (such as the My City Bikes app) provide a valuable resource for individuals looking to engage with local activities.
Industry Implications
1. Health and Fitness - The health and fitness industry has an opportunity to leverage communal cycling apps to promote healthy activities and expand their user base.
2. Technology - Technology companies can benefit from investing in collaborative apps that cater to specific communities, such as the My City Bikes app.
3. Retail - Bike shops and retailers have the opportunity to partner with communal cycling apps to increase foot traffic and sales at their physical stores.
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