Ideas
Explore the world's #1 largest database of ideas and innovations, with 471,028 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,241 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,241 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 471,028 cutting edge ideas.

Functional Beverage

Beverages are marketed as being conducive to specific physical outcomes

Implications - Moving a step beyond simply improving consumers' health overall, beverages are being marketed as functional products that solve specific physical ailments consumers are facing. Creating a sense of personalization and catering to consumers' desire to enhance their wellness, this shift reflects a change in how consumers view food and beverage products more broadly, specifically as a means to bringing them closer to who they want to become.
Workshop Question - How could you market your product as it relates to consumers' desired version of themselves?
Trend Themes
1. Functional Beverages - Beverages are focusing on solving specific physical ailments with functional products.
2. Personalization in Wellness - Consumers view food and beverage products as a means to bringing them closer to who they want to become.
3. Use of Medicinal Herbs and Spices - Brands are incorporating herbs and spices to create functional plant-based tonics.
Industry Implications
1. Food and Beverage - Companies are exploring functional products catering to consumers' desire to enhance their wellness.
2. Supplements Industry - There is a growing number of functional food and beverage products that promote relaxation, support healthy sleep, and provide energy boosts.
3. Alternative Medicine - Brands are using medicinal herbs and spices from different traditions to create functional plant-based tonics.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
84,768 Total Clicks
Date Range:
Sep 17 — Mar 18
Trending:
Warm
Consumer Insight Topics:

Related Examples

Nordic Cleansing Tonics
Nordic Cleansing Tonics
Skyn Iceland's Micellar Water is Infused with Birch Sap and Arctic Algae
Confection-Inspired Gin Spirits
Confection-Inspired Gin Spirits
Zymurgorium's Turkish Delight Gin Boasts an Experimental Flavor
Enriched Functional Teas
Enriched Functional Teas
Twinings SuperBlends Provides a Boost with Added Vitamins and Minerals
Ready-to-Brew Tea Bottles
Ready-to-Brew Tea Bottles
'Tea of a Kind' Favors an Innovative Twist-to-Brew Packaging
DIY Smart Gardens
DIY Smart Gardens
The 'Sprout' Indoor Self-Watering Planter Monitors Moisture Levels
Crystallized Vinegar Sachets
Crystallized Vinegar Sachets
The Organic Apple Cider Vinegar Single Sips Quickly Make To-Go Tonics
Functional Collagen Elixirs
Functional Collagen Elixirs
'Eviva Collagen Elixir' Supports the Health of the Skin and Joints
Collagen-Enriched Protein Waters
Collagen-Enriched Protein Waters
Protein Water Co Skin Maintenance Collagen Water is Functional
Hydrating CBD-Infused Drinks
Hydrating CBD-Infused Drinks
The HighDrate CBD Energy Waters Come in Four Flavor Options
Botanical Gin Replacements
Botanical Gin Replacements
Escubac Is an Amazing Replacement for Traditional Gin and Tonics
Flavorful Non-Alcoholic Kombuchas
Flavorful Non-Alcoholic Kombuchas
The Suja Organic Kombucha Line is Tasty and Nutritious
Ancient Herbal Recipes
Ancient Herbal Recipes
Anima Mundi Apothecary Sources from the People of South and Central America
Tea-Infused Sleep Drinks
Tea-Infused Sleep Drinks
'reBloom' is a Natural Sleep Drink with Valerian, Chamomile and Lavender
Restful Beauty Chocolates
Restful Beauty Chocolates
Supermood's 'Beauty Sleep' Bar is Branded as a "Bedside Chocolate"
Functional Herbal Chocolates
Functional Herbal Chocolates
Astor Chocolate's Herbal Collection Features Bars to Calm and Relax
Adaptogenic Nighttime Chocolates
Adaptogenic Nighttime Chocolates
Moon Juice's 'Dream Dust' Chocolate Soothes with Superherbs
Relaxing Snack Bars
Relaxing Snack Bars
'Dream Bars' Promote Calm, Focus, Sleep and Lucid Dreaming
Sleep-Inducing Shots
Sleep-Inducing Shots
Dream Water's 'Sleep Shot' is a Fast-Acting, Drug-Free Sleep Aid
Bedtime Wildflower Tinctures
Bedtime Wildflower Tinctures
Naturopathica's Sleep Tincture Can Be Added to a Beverage Before Bed
Beautifying Sleep Tonics
Beautifying Sleep Tonics
Dirty Lemon's 'Sleep Tonic' Includes Magnesium and Pure Rose Water
Flavored Herbal Tonics
Flavored Herbal Tonics
Sunkwink's Collection of Beverages Offer Various Health Benefits
Citrus Rose Beverages
Citrus Rose Beverages
Dirty Lemon's Rose Drink Boasts Beautifying Benefits
Lemon Beauty Tonics
Lemon Beauty Tonics
Dirty Lemon's Drink Hydrates, Boosts Elasticity and Reduces Wrinkles
Hangover Prevention Shots
Hangover Prevention Shots
Riley&Riley Offers Drinkable Solutions for Preventing a Hangover
Hangover-Preventing Wine Wands
Hangover-Preventing Wine Wands
The Wand from Pure Wine Filters Out Hangover-Causing Elements
Refreshing Summer Espresso Tonics
Refreshing Summer Espresso Tonics
The Sump Coffee Espresso Tonic Starts Bold and Finishes Crisp
Rainbow-Hued Hangover Lattes
Rainbow-Hued Hangover Lattes
'The Good Sort' Shares Hangover Drinks Powered by Superfoods
Selfie-Friendly Sheet Masks
Selfie-Friendly Sheet Masks
These Sheet Mask Products Take Inspiration From Social Media Filters
play_circle_filledRevitalizing Hangover Cures
Revitalizing Hangover Cures
'Morning Recovery' is Based on a South Korean Hangover Cure
Pickle Brine Cocktail Mixers
Pickle Brine Cocktail Mixers
Brine Brothers Makes Natural, Drinkable Pickle Brine
Cocktail-Inspired Alcohol-Free Sodas
Cocktail-Inspired Alcohol-Free Sodas
The Duchess Sugar-Free Sodas Taste Like a Gin and Tonic
Hangover-Curing Tea Blends
Hangover-Curing Tea Blends
Your Tea's Hangover Tea Aims to Curb Post-Drink Symptoms
Home Alcohol Vaporizers
Home Alcohol Vaporizers
The 'Vapshot Mini' Turns Alcohol into Vapor for a Quick Buzz
Sleep-Inducing Water
Sleep-Inducing Water
Glaceau's 'Sleep Water' is a Beverage for a Restful Sleep