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Dental Chic

Dental products get a design-friendly makeover to appease discerning consumers

Trend - Dental products like floss and toothbrushes are being disrupted by scrappy, design-focused brands emerging in the space. Reflecting the extent to which consumers want to see their taste reflected in nearly every product they use, this shift is significant in highlighting the importance of modern design, even when it comes to mundane objects.

Insight - For consumers to be willing to explore the offerings of smaller brands in industries where longstanding conglomerates have been highly present, they require that emerging businesses appeal to their more niche interests–whether that's from a function or design perspective. For Millennials and Gen Z, these preferences are often tied to the aesthetics that brands offer. These demographics are heavy social media users, and are often drawn to products and services with visuals that are easily shareable.
Workshop Question - How can you over-deliver in a space where consumers are used to seeing run-of-the-mill products?
Trend Themes
1. Design-focused Dental Products - The importance of modern design in dental products is highlighted as scrappy, design-focused brands disrupt industries like toothbrushes and floss.
2. Environmental Sustainability in Dental Products - Emerging sustainable dental products, like bamboo toothbrushes, offer a more environmentally friendly alternative to mass-produced plastic products.
3. Technology-improved Dental Products - Improvements in dental product design, such as woven floss that expands for more effective cleaning, are becoming increasingly important for consumers who demand more efficient and satisfying experiences.
Industry Implications
1. Oral Care - Design-savvy, environmentally conscious and technologically improved dental product designs are presenting volume and up-selling opportunities to businesses in the oral care industry.
2. Consumer Goods - Redefining the design of traditional consumer goods products, including dental products, is resulting in a shift towards more niche, functional or design preferences, appealing particularly to millennials and Gen Z users.
3. Packaging and Graphic Design - The introduction of colorful dental floss packaging, and playful and engaging visual identities appear set to continue as consumer interest in unique packaging and design remains high, disrupting industries not traditionally known for their design flair.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
171,496 Total Clicks
Date Range:
Jan 17 — Dec 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Technicolored Dental Floss Packaging
Technicolored Dental Floss Packaging
Anagrama Studio Designs a New Visual Identity for Cocofloss
Cocofloss celebrates a new visual identity that embraces the colorful philosophy of the company in its entirety. Everyone can agree that flossing is a tedious task that sometimes is forgotten.... MORE
Stylish Bamboo Toothbrushes
Stylish Bamboo Toothbrushes
The Eco Bamboo Toothbrush by Margas Family is Stylish and Sustainable
Adapting to a more environmentally friendly lifestyle can be as easy as brushing one’s teeth, especially with the introduction of the Eco Bamboo Tooth Brush—a stylish yet sustainable... MORE
Premium Oral Care Kits
Premium Oral Care Kits
The Linhart NYC Teeth Care Set Optimizes Oral Health
The Linhart NYC Teeth Care Set is a premium solution for consumers who are looking for a way to enhance their oral health and keep their teeth looking as fresh as possible. The oral care kit comes... MORE
Chic Berlin Dental Offices
Chic Berlin Dental Offices
Studio Karhard Recalls the Aesthetics of a Night Club for This Project
This Berlin dental office enjoys a rather unconventional and edgy interior arrangement. Many in the industry have attempted to create a more welcoming ambiance for patients through design. Most of... MORE
Ayurvedic Herbal Toothpastes
Ayurvedic Herbal Toothpastes
Dr. Jaikaran's Herbodent Includes 21 Micronized Herbs
Dr. Jaikaran’s Herbodent is an Ayurvedic toothpaste that’s free from the potentially harmful chemicals commonplace in most standard toothpastes. The toothpaste recipe is based on ancient... MORE
Woven Expanding Dental Floss
Woven Expanding Dental Floss
The Dr. Tungs Smart Floss Cleans More Plaque from Between Teeth
The Dr. Tungs Smart Floss has been created to offer a simple yet effective way to clean between your teeth that is different from traditional flosses on the market to ensure the time you spend doing... MORE

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