WAH London's New Flagship Incorporates Tech into Its Business Model
Mishal Omar — February 6, 2017 — Business
References: timeout & wah-london
The new WAH London flagship is based in Soho, London, and offers a unique experience for those who visit it.
The nail salon offers a uniquely designed space that is made up almost entirely of cement, with pink and purple decor that is lit up by neon lights. The salon has two floors, one that will offer standard manicures for customers and another that has a "play and discover area with immersive virtual reality experiences." On this floor, visitors are able to use virtual reality to test out some nail patterns and choose the customized colors they would like.
WAH London's immersion of a common experience with technology ensures that the brand remains up-to-date in an industry that once seemed to have limitations on its ability to innovate.
The nail salon offers a uniquely designed space that is made up almost entirely of cement, with pink and purple decor that is lit up by neon lights. The salon has two floors, one that will offer standard manicures for customers and another that has a "play and discover area with immersive virtual reality experiences." On this floor, visitors are able to use virtual reality to test out some nail patterns and choose the customized colors they would like.
WAH London's immersion of a common experience with technology ensures that the brand remains up-to-date in an industry that once seemed to have limitations on its ability to innovate.
Trend Themes
1. Virtual Reality Integration - Virtual reality is being integrated into various industries, including nail salons, to provide immersive and interactive experiences for customers.
2. Technology-enhanced Customer Experiences - Businesses are leveraging technological advancements to enhance customer experiences and offer unique services, such as virtual reality nail pattern testing.
3. Innovative Industry Adaptation - Industries, like nail salons, are adapting to new technologies to stay relevant and overcome traditional limitations on innovation.
Industry Implications
1. Beauty and Wellness - The beauty and wellness industry is incorporating virtual reality technology to enhance customer experiences and offer innovative services like virtual nail pattern testing.
2. Technology - The technology industry provides the tools and advancements necessary for businesses in various sectors to integrate groundbreaking technologies like virtual reality into their operations.
3. Retail and Consumer Goods - The retail and consumer goods sector is embracing innovative approaches like virtual reality integration to draw customers, enhance brand experiences, and differentiate themselves from competitors.
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