Glossier and Momofuku Milk Bar Created Birthday Balm Dotcom
Laura McQuarrie — June 14, 2017 — Fashion
Since many Millennial beauty consumers grew up applying glitter lip balms, it seems fitting that Glossier's newest Balm Dotcom variety reinvents the nostalgic cosmetic for grown-up audiences. The all-new Birthday Balm Dotcom has been created in collaboration with New York City's Momofuku Milk Bar, boasting the original antioxidant-rich formula with a base of beeswax and other conditioning ingredients, plus glitter and a cake flavor.
Glossier's popular Balm Dotcom range has expanded to include flavors like Cherry, Mint and Coconut, all of which promise to appeal to the "lip-smacking, 11-year-old in you."
Across the food, beverage and cosmetic industries, birthday cake has now become recognized as having a distinctive flavor that can stand on its own, as well as bold, bright and uplifting appearance to match.
Glossier's popular Balm Dotcom range has expanded to include flavors like Cherry, Mint and Coconut, all of which promise to appeal to the "lip-smacking, 11-year-old in you."
Across the food, beverage and cosmetic industries, birthday cake has now become recognized as having a distinctive flavor that can stand on its own, as well as bold, bright and uplifting appearance to match.
Trend Themes
1. Glitter Lip Balms for Adults - There is an opportunity to continue creating nostalgic cosmetic items that appeal to adults.
2. Flavored/ Scented Lip Balms - There is room to create more lip balms with flavors/scent that appeals to adults.
3. Birthday Cake Flavor Recognition - Birthday cake is now recognized as a bold, bright and uplifting flavour that can stand on its own in the food, beverage and cosmetic industry.
Industry Implications
1. Beauty Industry - Beauty brands can create more personalized items that appeal to specific demographics.
2. Food Industry - Food industry can expand the idea of transferring certain flavors to other aspects of our lives.
3. Lifestyle Industry - Lifestyle bloggers and influencers can create content based on nostalgia and sentimental value.
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