Well+Good and tenoverten Collaborated on 'Low-Sugar Plum Fairy'
Laura McQuarrie — December 22, 2016 — Fashion
References: tenoverten
There's certainly no shortage of festive nail polishes that can be chosen to color one's nails for the Christmas season, but the choices slim down considerably when it comes to choosing non-toxic and clean beauty products. This season, the online wellness-focused publication 'Well+Good' collaborated with tenoverten to create the limited-edition 'Low-Sugar Plum Fairy' nail care system.
The two-piece nail care set combines tenoverten's top-selling Nail Strengthening BASE COAT with its High Shine Protective TOP COAT, which comes in a pleasing metallic plum color that will be useful well beyond the holiday season.
The nail care system is cruelty-free, vegan and free from some of the most undesirable nail polish ingredients like formaldehyde, dibutyl phthalate, triphenyl phosphate and more. To encourage the growth of nails that are long and strong, the products also include vitamins and other beneficial plant-based ingredients.
The two-piece nail care set combines tenoverten's top-selling Nail Strengthening BASE COAT with its High Shine Protective TOP COAT, which comes in a pleasing metallic plum color that will be useful well beyond the holiday season.
The nail care system is cruelty-free, vegan and free from some of the most undesirable nail polish ingredients like formaldehyde, dibutyl phthalate, triphenyl phosphate and more. To encourage the growth of nails that are long and strong, the products also include vitamins and other beneficial plant-based ingredients.
Trend Themes
1. Non-toxic Nail Products - An opportunity for beauty companies to create more sustainable and innovative products while still adhering to safe and environmentally friendly production processes.
2. Collaborative Product Development - A growing trend in the consumer goods industry, particularly among wellness-focused brands, in creating unique, limited edition product offerings that appeal to socially conscious consumers.
3. Plant-based Beauty Ingredients - An emerging trend in the beauty industry as consumers demand more natural and eco-friendly products, opening up opportunities for companies to develop new innovative products using plant-based ingredients.
Industry Implications
1. Beauty and Personal Care - A rapidly growing industry that must continue to innovate in order to keep up with rapidly changing preferences and demand for more sustainable and organic products.
2. Wellness and Lifestyle - A sector that has become increasingly important to consumers in recent years, with a focus on products and services that promote a healthy and balanced lifestyle.
3. E-commerce - An industry that has seen explosive growth in recent years, providing a platform for innovative brands to reach new audiences through direct-to-consumer channels.
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