'Glossier You' is the Cult Beauty Brand's First Fragrance
Ellen Smith — October 12, 2017 — Fashion
Cult beauty brand Glossier is extending its cosmetic collection to offer consumers 'Glossier You' -- the brand's first debut fragrance, which is expected to launch at the end of next month.
Little is known about the newly announced fragrance, however its reported the scent drew inspiration from musk and iris. The brand's founder Emily Weiss stated that the perfume is created to embody the smell of a "boyfriend’s neck after he has been wearing cologne for eight hours.” To achieve this, the perfume will contain musky elements, that are balanced out by the elegant subtlety of freshly cut iris.
The millennial-favorite beauty brand is continuing to expand, with Glossier You serving as the third new product announced in the last six weeks.
Little is known about the newly announced fragrance, however its reported the scent drew inspiration from musk and iris. The brand's founder Emily Weiss stated that the perfume is created to embody the smell of a "boyfriend’s neck after he has been wearing cologne for eight hours.” To achieve this, the perfume will contain musky elements, that are balanced out by the elegant subtlety of freshly cut iris.
The millennial-favorite beauty brand is continuing to expand, with Glossier You serving as the third new product announced in the last six weeks.
Trend Themes
1. Millennial-targeted Fragrances - Opportunity for fragrance brands to create scents specifically designed to appeal to the millennial market.
2. Personalized Perfumes - Potential for fragrance companies to offer customized fragrances based on individual preferences and personalities.
3. Sensory Marketing - Opportunity for brands to use fragrances as a way to enhance their customers' sensory experience and create a stronger emotional connection.
Industry Implications
1. Beauty - Disruptive innovation opportunity for beauty brands to tap into the growing demand for unique and personalized fragrances.
2. Fashion - Opportunity for fashion brands to launch their own line of fragrances and expand their product offerings.
3. Hospitality - Potential for hotels, resorts, and spas to create signature fragrances that enhance the overall guest experience and establish a stronger brand identity.
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