The Itsme App Helps Users Make New Snapchat Friends with a Digital Avatar
Laura McQuarrie — April 26, 2020 — Tech
References: itsme.video & apps.apple
Outside of regular social media channels, users are looking to make connections with others in new ways while social distancing and video chat apps are rising to the top. Itsme, created by Natural Synthetics, is an app where Snapchat users can use a digital avatar and discover new friends—and even keep their Snapchat score high if that's a priority. With the app, users can automatically generate their 3D avatar, which means that people don't have to worry about being on camera themselves.
With people missing spontaneous interactions with others due to spending prolonged periods of time at home, they are turning to apps and platforms that support fun, lighthearted connections, even they don't revolve around revealing their actual face.
With people missing spontaneous interactions with others due to spending prolonged periods of time at home, they are turning to apps and platforms that support fun, lighthearted connections, even they don't revolve around revealing their actual face.
Trend Themes
1. Avatar-based Socializing - Creating digital avatars for social interactions provides a new way of making connections while maintaining privacy.
2. Video Chat Apps - The rise of video chat apps offers opportunities for innovative features and functionalities, like 3D avatars, to enhance user experiences.
3. Spontaneity in Virtual Interactions - Apps and platforms focusing on fostering impromptu connections bring back the element of surprise and excitement to socializing online.
Industry Implications
1. Social Media - Social media platforms can explore integrating avatar-based features to provide users with new ways of interacting and connecting.
2. Gaming - Gaming industry can leverage avatar-based technology to enhance social experiences and create virtual environments for socializing.
3. Communication and Collaboration Tools - Companies providing communication and collaboration tools can innovate by incorporating avatar-based features to facilitate engaging virtual interactions.
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