ESPA's Modern Alchemy Draws from Ayurveda, TCM and Shamanic Practices
Laura McQuarrie — May 6, 2020 — Fashion
References: cosmeticsbusiness
The Modern Alchemy Collection is the newest skincare line from beauty brand ESPA and it takes inspiration from ancient healing traditions like Ayurveda—the sister science to yoga—Chinese medicine and shamanic practices. The products in the line are designed to offer rich, sensorial experiences with potent ingredients like herbs, flowers, mushroom extracts and adaptogenic roots, plus aromatic ylang ylang, sandalwood and vetiver.
In the skincare collection, ESPA offers a Cleansing Milk, Purifying Polish and an Anointing Bath & Body Oil, as well as a Nourishing Balm and a Hydrating Lotion with transformative balm-to-oil and milk-to-oil formulas. There are also Grounding Crystals that can be integrated into one's self-care rituals.
Appealing to the modern-day wellness connoisseur, the Modern Alchemy Collection is packaged in minimalist black packaging.
Image Credit: ESPA
In the skincare collection, ESPA offers a Cleansing Milk, Purifying Polish and an Anointing Bath & Body Oil, as well as a Nourishing Balm and a Hydrating Lotion with transformative balm-to-oil and milk-to-oil formulas. There are also Grounding Crystals that can be integrated into one's self-care rituals.
Appealing to the modern-day wellness connoisseur, the Modern Alchemy Collection is packaged in minimalist black packaging.
Image Credit: ESPA
Trend Themes
1. Ancient Remedy Skincare - The trend of using ancient wellness traditions as inspiration to create skincare products from natural ingredients including herbs, mushrooms, and essential oils.
2. Sensorial Skincare - The trend of creating skincare products that are designed to offer rich, sensorial experiences with luxurious ingredients for a more holistic approach to self-care.
3. Transformative Skincare Formulas - The trend of creating skincare products with innovative formulas such as balm-to-oil and milk-to-oil that provide a more personalized experience tailored to individual needs.
Industry Implications
1. Natural Skincare - The skincare industry can expand its offerings by incorporating natural ingredients like herbs, flowers, and mushrooms, with an emphasis on products that provide sensorial experiences and transformative formulas.
2. Wellness Tourism - The tourism industry can explore incorporating holistic self-care practices and ancient healing traditions such as Ayurveda, TCM, and shamanism into wellness retreats and resorts.
3. Luxury Packaging - The packaging industry can create minimalist, luxury packages that appeal to the modern wellness connoisseur while being environmentally friendly.
4.2
Score
Popularity
Activity
Freshness
