DoorDash Created VR Lenses for Restaurants on the Snapchat Platform
Daniel Johnson — June 1, 2020 — Tech
References: doordash & mobilemarketer
DoorDash launched a new sponsorship that lets users experience AR restaurants, through lenses on the Snapchat platform. The list of AR restaurants includes Baskin Robbins, Buffalo wild Wings, Cheesecake Factory, Chili’s, and Outback Steakhouse.
There are different lenses for users to select, and they can take pictures of themselves in one of the AR restaurants using the front-facing camera. The rear-facing camera allows them to explore the virtual restaurant. The victual lenses also provide a way for users to download the DoorDash app through Snapchat.
Overall the virtual content allows users to still engage with the restaurants they are familiar with, which can keep customers engaged during a time when they can not physically visit a restaurant.
Image Credit: DoorDash
There are different lenses for users to select, and they can take pictures of themselves in one of the AR restaurants using the front-facing camera. The rear-facing camera allows them to explore the virtual restaurant. The victual lenses also provide a way for users to download the DoorDash app through Snapchat.
Overall the virtual content allows users to still engage with the restaurants they are familiar with, which can keep customers engaged during a time when they can not physically visit a restaurant.
Image Credit: DoorDash
Trend Themes
1. Virtual AR Restaurants - Opportunity for restaurants to create immersive virtual dining experiences for customers through augmented reality technology.
2. Snapchat AR Sponsorships - Potential for brands to partner with Snapchat to reach a wider audience and offer interactive AR experiences within the platform.
3. Virtual Engagement for Restaurants - Innovative ways for restaurant brands to maintain customer engagement and connection during periods of physical restrictions.
Industry Implications
1. Food Delivery Services - Possibility for food delivery platforms to leverage AR technology to enhance customer experience and differentiate from competitors.
2. Social Media Platforms - Opportunity for social media platforms to collaborate with brands and offer immersive AR experiences to keep users engaged.
3. Restaurant Chains - Disruption opportunity for restaurant chains to adapt and offer virtual dining experiences as a unique value proposition.
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