Sprinklr Added TikTok to Its Customer Experience Platform
Daniel Johnson — April 29, 2020 — Marketing
References: sprinklr & mobilemarketer
Sprinklr recently added TikTok to its customer experience platform, which makes it the first company to rely on TikTok for ad creation. With the addition of TikTok, the Sprinklr customer's experience platform provides one location to manage campaigns across Facebook, Twitter, Pinterest, Snapchat, Linked, and TikTok. The new addition of TikTok could be a large driving force for marketers, due to the convenience associated with managing all major social networks on one platform.
Additionally, Sprinklr customers can use AI to determine which platforms they should allocate funds to. The AI can inform markers as to which platforms are successful, and which ones may be underperforming. Markers can then use this information to adjust campaign spending.
Image Credit: Shutterstock
Additionally, Sprinklr customers can use AI to determine which platforms they should allocate funds to. The AI can inform markers as to which platforms are successful, and which ones may be underperforming. Markers can then use this information to adjust campaign spending.
Image Credit: Shutterstock
Trend Themes
1. AI-driven Social Media Ad Management - The addition of TikTok to Sprinklr's customer experience platform showcases the potential for AI-driven ad management across multiple social media platforms.
2. Consolidation of Social Media Campaign Management - Sprinklr's customer experience platform offers a valuable solution for businesses looking to consolidate their social media campaign management in one convenient location.
3. Smart Allocation of Ad Funds - The AI capabilities in Sprinklr's platform allows for smarter allocation of ad funds across multiple platforms, resulting in a more effective use of resources.
Industry Implications
1. Digital Marketing - Sprinklr's platform shows potential for the digital marketing industry by offering a comprehensive and convenient solution for social media campaign management.
2. Artificial Intelligence - AI plays a significant role in Sprinklr's platform, demonstrating the potential for AI-driven solutions in the creation and management of social media campaigns.
3. Social Media - The addition of TikTok to Sprinklr's platform highlights the growing importance of social media as an advertising platform, and the need for efficient management solutions for businesses utilizing multiple platforms.
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