The H-E-B Senior Support is in Partnership with Favor Delivery
Michael Hemsworth — March 28, 2020 — Business
References: heb & progressivegrocer
The COVID-19 pandemic has left vulnerable populations like seniors unable to get out of the house to pick up supplies in a safe manner, so the H-E-B Senior Support initiative has been started by the grocer to help offer support.
The program has been launched in partnership with Favor Delivery and will offer seniors with a low-cost way of having essential food and/or supplies delivered to them. Those 60 and older can simply call in to speak with personal shoppers to let them know what they'd like to receive from a curated list of products that are available from the grocer.
H-E-B COO Martin Otto spoke on the H-E-B Senior Support initiative saying, "We heard from our customers loud and clear, and we’re ready to offer one of the safest, healthiest solutions in the marketplace dedicated to seniors who are worried about going out in public. Together with Favor, H-E-B is committed to helping Texans get the products they need while slowing the spread of coronavirus in our communities.”
The program has been launched in partnership with Favor Delivery and will offer seniors with a low-cost way of having essential food and/or supplies delivered to them. Those 60 and older can simply call in to speak with personal shoppers to let them know what they'd like to receive from a curated list of products that are available from the grocer.
H-E-B COO Martin Otto spoke on the H-E-B Senior Support initiative saying, "We heard from our customers loud and clear, and we’re ready to offer one of the safest, healthiest solutions in the marketplace dedicated to seniors who are worried about going out in public. Together with Favor, H-E-B is committed to helping Texans get the products they need while slowing the spread of coronavirus in our communities.”
Trend Themes
1. Senior Support Services - There is an opportunity for businesses to create new programs that support senior citizens, especially with delivery services for necessities such as food and medical supplies.
2. Partnerships with Delivery Companies - Grocery stores or other businesses can collaborate with delivery companies, like Favor Delivery, to offer senior citizens an affordable, reliable option for shopping from home.
3. Curated Essential Product Lists - Businesses can create pre-made lists of essential items such as food and medical supplies to give seniors easier access to what they need, while taking the burden off of them to search for these items on their own.
Industry Implications
1. Grocery Delivery Services - The grocery delivery industry can specifically cater to senior citizens by offering exclusive discounts and personalized programs that support this demographic.
2. Healthcare and Medical Supply Delivery - There is an opportunity for healthcare or medical supply companies to partner with senior support programs, like H-E-B Senior Support, to offer delivery services for necessary medical supplies and medications.
3. Transportation Companies - Transportation companies can partner with senior support programs to offer rides to seniors who require essential medical appointments or errands.
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