The Pringles LOUD Lineup Features New Ingredients and Bolder Flavors
Katherine Pendrill — January 17, 2017 — Lifestyle
In an effort to make Pringles more appealing to a new generation of snackers, Kellogg has debuted the new Pringles LOUD lineup. Not only are the new chips available in fun new flavors, but they also made from corn and grains instead of potatoes.
The new Pringles LOUD collection consists of corn and grain-based chips in five bold and spicy flavors. Unlike the original Pringles, which are made from potatoes, the new varieties are made with layered, complex flavors that offer a more nuanced snacking experience. This means that consumers are hit with multiple flavors per bite, instead of one overwhelming flavor such as Sour Cream or Salt and Vinegar.
With options ranging from Fiery Chili Lime to Mighty Margarita Pizza, the new corn-based chips are likely to appeal to a new generation of consumers looking for snacks with bolder and more complex flavors.
The new Pringles LOUD collection consists of corn and grain-based chips in five bold and spicy flavors. Unlike the original Pringles, which are made from potatoes, the new varieties are made with layered, complex flavors that offer a more nuanced snacking experience. This means that consumers are hit with multiple flavors per bite, instead of one overwhelming flavor such as Sour Cream or Salt and Vinegar.
With options ranging from Fiery Chili Lime to Mighty Margarita Pizza, the new corn-based chips are likely to appeal to a new generation of consumers looking for snacks with bolder and more complex flavors.
Trend Themes
1. Grain and Corn Based Snacks - Companies can capitalize on the growing demand for healthier snack options like grain and corn-based chips to cater to health-conscious consumers while delivering new and unique flavor experiences.
2. Layered, Complex Flavors - Innovators in the snack food industry can create new, exciting snack options by experimenting with layered, complex flavors to offer a more nuanced snacking experience that caters to consumers' taste preferences.
3. Bold and Spicy Flavors - Food companies can leverage the trend of bold and spicy flavors by introducing new products with unique combinations of flavors and spices, providing consumers with new and interesting taste experiences.
Industry Implications
1. Snack Food Industry - The snack food industry can innovate by incorporating healthier ingredients, experimenting with flavors, and catering to growing health-conscious consumers looking for new and unique snacking experiences.
2. Food Manufacturing Industry - The food manufacturing industry can invest in the development and production of healthier, grain and corn-based snack options that feature bold and complex flavors to cater to changing consumer preferences for healthier and tasty snack options.
3. Retail Industry - Retailers can provide consumers with more diverse snacking options by stocking new and innovative grain and corn-based snacks with unique and layered flavors that cater to health-conscious consumers' evolving preferences.
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