The Tyrrells Raspberry Bellini Chips are Limited-Edition
Michael Hemsworth — August 9, 2018 — Lifestyle
References: tyrrellscrisps & foodbev
The Tyrrells Raspberry Bellini chips have been unveiled by the brand in the UK as a truly unexpected flavor variant that is sure to be a hit amongst consumers seeking a snack that is a departure from classic flavor varieties.
Available exclusively at Tesco starting in October, the chips feature a pink hue that is reported to have notes of sparkling prosecco and sweet raspberries. The chips come as the brands latest creation in a line of experimental flavors that have helped to offer consumers an unexpectedly different way to snack and transform perceptions of the brand.
Speaking on the new Tyrrells Raspberry Bellini chips, Marketing Manager at Tyrrells Potato Crisps, Sarah Lawson, said, "Raspberry bellini is a truly indulgent flavour that’s perfect for family and friends to share. At Tyrrells, we’re always looking for ways to deliver new, quirky and exciting flavors that maintain our authentic British flavor; the raspberry bellini strikes the perfect balance for any party.”
Available exclusively at Tesco starting in October, the chips feature a pink hue that is reported to have notes of sparkling prosecco and sweet raspberries. The chips come as the brands latest creation in a line of experimental flavors that have helped to offer consumers an unexpectedly different way to snack and transform perceptions of the brand.
Speaking on the new Tyrrells Raspberry Bellini chips, Marketing Manager at Tyrrells Potato Crisps, Sarah Lawson, said, "Raspberry bellini is a truly indulgent flavour that’s perfect for family and friends to share. At Tyrrells, we’re always looking for ways to deliver new, quirky and exciting flavors that maintain our authentic British flavor; the raspberry bellini strikes the perfect balance for any party.”
Trend Themes
1. Flavored Snack Innovations - The introduction of unique and unexpected flavors in snack products, like the Tyrrells Raspberry Bellini chips, presents opportunities for companies to differentiate themselves and capture the attention of consumers.
2. Experimentation with Flavor Profiles - The trend of experimenting with flavor profiles in snacks offers companies the chance to create unique and memorable taste experiences, appealing to consumers looking for something new and exciting.
3. Transformation of Brand Perceptions - By introducing innovative flavors, brands can challenge traditional perceptions and establish themselves as forward-thinking and adventurous in the snack industry.
Industry Implications
1. Snack Food Industry - Companies in the snack food industry can seize the opportunity to explore and create new and exciting flavor combinations, attracting consumers looking for novel taste experiences.
2. Food Manufacturing Industry - The food manufacturing industry has the potential to disrupt the market by developing and producing innovative and unexpected snack products like flavored chips, attracting consumer interest.
3. Retail Industry - Retailers can benefit from the trend of unique flavored snacks by offering a diverse range of products that cater to consumer preferences for adventurous and unconventional taste profiles.
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