Red Rock Deli Offers Unique Flavor Combinations in Its Products
Mishal Omar — February 9, 2017 — Lifestyle
References: redrockdeli.au & packagingoftheworld
PepsiCo's Red Rock Deli brand in Sydney, Australia recently released a new range of flavors and enlisted the creative agency AKA Brand Design to construct a new visual identity for the brand.
The brand's deluxe range of chip flavors include ingredients that are not often found in similar products. These flavors include a Creamy Saffron & Sage, a Wagyu Beef & Wasabi Cream, and a Champagne Vinaigrette & Shallot. The chips are cooked in sunflower oil and their unique flavors give them a more upscale quality than most others. The branding emphasizes high-quality nature of the products, with a black backdrop and elegant photography of the chips surrounded by the ingredients they are made from.
Red Rock Deli's products are ideal for those who enjoy experimenting with unique flavor combinations.
The brand's deluxe range of chip flavors include ingredients that are not often found in similar products. These flavors include a Creamy Saffron & Sage, a Wagyu Beef & Wasabi Cream, and a Champagne Vinaigrette & Shallot. The chips are cooked in sunflower oil and their unique flavors give them a more upscale quality than most others. The branding emphasizes high-quality nature of the products, with a black backdrop and elegant photography of the chips surrounded by the ingredients they are made from.
Red Rock Deli's products are ideal for those who enjoy experimenting with unique flavor combinations.
Trend Themes
1. Unique Specialty Chip Flavors - Offering premium chips with unique and unexpected flavors to stand out in a crowded market.
2. Luxury Chip Branding - Creating premium packaging and branding that conveys upscale and high-quality nature of the product.
3. Creative Flavors - Experimenting with uncommon and trendy ingredients to offer innovative and bold flavor experiences.
Industry Implications
1. Food and Beverage - Creating a disruption in the crowded snack food industry by offering unique and upscale chip flavors.
2. Packaging and Design - A new opportunity to create visually stunning packaging that captures the attention of consumers who value high-quality products.
3. Advertising and Marketing - Bringing creative and innovative ad campaigns to offer a new branding experience that will fully embody the brand’s unique and bold flavor offerings.
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