Hulu and Sprint Created Fun Snack Flavors Inspired by TV Series
Laura McQuarrie — December 11, 2017 — Lifestyle
References: video.invisionagency & brandeating
To announce a new partnership between Hulu and Sprint for Sprint Unlimited customers, the telecommunications company created a variety of unique popcorn flavors inspired by television series that can be watched on the streaming service.
The Hulu series-inspired popcorn varieties include limited-edition flavors like Absolutely Nothing inspired by Seinfeld, Salty Tears inspired by This is Us and Garlic inspired by Buffy the Vampire Slayer, as well as others to match Bob's Burgers, Cheers and It's Always Sunny in Philadelphia.
These fun popcorn flavors created by Hulu and Sprint offer an experiential new way for consumers to enjoy some of their most favorite TV series, including both new shows and classics. For a limited time, these pop culture-inspired popcorn flavors can be found at select Sprint stores, drawing attention to the fact that Hulu is now included in Sprint Unlimited Freedom mobile plans.
The Hulu series-inspired popcorn varieties include limited-edition flavors like Absolutely Nothing inspired by Seinfeld, Salty Tears inspired by This is Us and Garlic inspired by Buffy the Vampire Slayer, as well as others to match Bob's Burgers, Cheers and It's Always Sunny in Philadelphia.
These fun popcorn flavors created by Hulu and Sprint offer an experiential new way for consumers to enjoy some of their most favorite TV series, including both new shows and classics. For a limited time, these pop culture-inspired popcorn flavors can be found at select Sprint stores, drawing attention to the fact that Hulu is now included in Sprint Unlimited Freedom mobile plans.
Trend Themes
1. Pop Culture-inspired Food - Creating unique food products that draw inspiration from popular TV shows can attract consumers who are looking for novel and nostalgic eating experiences.
2. Experiential Marketing - Developing unique and limited-edition food products tied to entertainment partnerships can create immersive brand experiences and generate buzz among consumers.
3. Convergence of Entertainment and Food - Combining the worlds of entertainment and food through collaborative initiatives presents opportunities for cross-promotion, increased brand visibility, and expanded customer reach.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore partnerships with entertainment platforms to create unique and themed food products that cater to consumers' nostalgic and experiential desires.
2. Marketing and Advertising - Marketing and advertising agencies can capitalize on the trend of experiential marketing by helping brands develop creative campaigns that engage consumers through unique food collaborations tied to entertainment properties.
3. Telecommunications - Telecommunications companies can leverage their partnerships with streaming services to create exclusive food products that entice consumers and differentiate their offerings in the market.
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