The 'Spud Crunchies' from Trader Joe's Look Like French Fries
Laura McQuarrie — January 3, 2018 — Lifestyle
References: traderjoes
As an alternative to introducing a potato snack in the form of a thin crisp, Trader Joe's launched its Spud Crunchies Potato Snacks with a shape that reminds of fries.
The crunchy snacks are touted as "salty, crunchy, shelf-stable French fries" that are made with just three simple ingredients: American-grown Russet potatoes, canola oil and salt. To achieve the light and crisp texture of the product, a low temperature is used during the cooking process.
Over the past few years, many consumers have been looking for alternatives to potato chips, as well as snacks that help them to rediscover the familiar flavors and textures of potato snacks—that they have come to know and love—in a new way.
The crunchy snacks are touted as "salty, crunchy, shelf-stable French fries" that are made with just three simple ingredients: American-grown Russet potatoes, canola oil and salt. To achieve the light and crisp texture of the product, a low temperature is used during the cooking process.
Over the past few years, many consumers have been looking for alternatives to potato chips, as well as snacks that help them to rediscover the familiar flavors and textures of potato snacks—that they have come to know and love—in a new way.
Trend Themes
1. Potato Snack Alternatives - Consumer demand for alternative potato snacks will continue to grow.
2. Fry-shaped Snacks - Snacks resembling fries will be a popular trend in the snack industry.
3. Minimal Ingredient Snacks - Snacks with minimal ingredients will continue to gain popularity.
Industry Implications
1. Snack - The snack industry will benefit from the trend towards alternative potato snacks.
2. Food Retail - Food retail industry will benefit from consumers discovering new potato snacks.
3. Food Production - Food production companies can capitalize on the trend towards minimal ingredient snacks.
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