Tyrrell's New Coronation Chicken Flavor Honors Queen Elizabeth II
Katherine Pendrill — April 28, 2016 — Pop Culture
References: tyrrellscrisps & foodbev
English chip brand 'Tyrrells' recently debuted a new 'Coronation Chicken' flavor in honor of Queen Elizabeth II's 90th birthday. While many brands have sought to capitalize on the monarch's birthday, Tyrrells uses a bit of history to deliver an authentic tribute.
The new Tyrrells' flavor consists of hand-cooked chips made from locally grown Herefordshire potatoes. The chips are then flavored with a blend of seasoning to mimic the taste of roast chicken paired with a mild curry. As the company explains, the unique blend of flavors results in "a fruity, fresh and fragrant" combination. The dish was originally created for the Queen's coronation in 1953, thereby making the unique pairing an iconic British flavor.
By drawing inspiration from an important piece of British culinary history, the new chip flavor serves as a lovely way to celebrate the Queen's birthday.
The new Tyrrells' flavor consists of hand-cooked chips made from locally grown Herefordshire potatoes. The chips are then flavored with a blend of seasoning to mimic the taste of roast chicken paired with a mild curry. As the company explains, the unique blend of flavors results in "a fruity, fresh and fragrant" combination. The dish was originally created for the Queen's coronation in 1953, thereby making the unique pairing an iconic British flavor.
By drawing inspiration from an important piece of British culinary history, the new chip flavor serves as a lovely way to celebrate the Queen's birthday.
Trend Themes
1. Monarch-honoring Chip Flavors - Opportunity for brands to create unique and nostalgic flavors that pay tribute to historical events or figures.
Industry Implications
1. Snack Food Industry - Potential for snack food brands to develop limited edition flavors tied to significant cultural events.
2. Food and Beverage Industry - Opportunity to create innovative flavor combinations that evoke a sense of nostalgia and tap into national pride.
3. Cultural Tourism Industry - Possibility of creating food-based experiences that highlight historical and cultural significance, attracting tourists and driving local economies.
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