Nut-based butters come in transformable powdered form
Implications - Individuals who want the flavor benefits of various nut butters, but without the fat content they usually contain, are now able to purchase nut “butters” in powdered form. Perfect as additions to healthy smoothies and other butter-based recipes, these products cater to consumers who prioritize “clean eating.”
Workshop Question - How could your brand remove the “excess” from one of its products/services?
Trend Themes
1. Powdered Nut Butters - Nut-based butters are now available in powdered form catered to consumers who prioritize "clean eating".
2. Reduced Fat Nut Butters - A trend towards reduced fat alternative nut butters to provide a healthier option for health-conscious individuals.
3. Protein and Nutrient Powders for Kids - Several companies are introducing protein and nutrient-packed powders tailored for kids to expand offerings to new demographics.
Industry Implications
1. Food and Beverage Industry - Companies in the food and beverage industry can pursue the development of innovative, reduced calorie, and nutrient-packed foods and beverages to meet the needs of consumers.
2. Health and Fitness Industry - The health and fitness industry can capitalize on the trend towards protein and nutrient powders, including those tailored for kids, to provide consumers of all ages with nutritional supplements.
3. Agricultural Industry - The agricultural industry can pursue the growth of nut crops for use in nut-based butters and powder alternatives, as demand for these products increase.
