Avocados are reformatted into portable, to-go food items
Implications - The nature of avocados is such that they're not the ideal to-go food item, but food brands are aiming to change that fact by incorporating the ingredient into formats that are portable. This comes as the popularity of avocados continues to rise, with that popularity projected to increase in the coming years – focusing on convenience for busy consumers.
Workshop Question - How could your brand prioritize portability or convenience in its products/services?
Trend Themes
1. Avocado-infused Food Products - Brands are incorporating avocados into formats that are portable, flavored, dried and combined with chocolate in new products.
2. Convenient and Healthy Snacks - Consumers are opting for healthier snack options that are easier to prepare, consume on the go and have added nutritional benefits.
3. Alternative Frozen Treats - Innovators are creating new and exciting, better-for-you popsicle flavors, using healthier ingredients such as avocado, and offering soy-free, gluten-free, vegan and non-GMO options.
Industry Implications
1. Food and Beverage - New food product variants, flavored biscuits and healthier snacks are disrupting the food industry.
2. E-commerce - The increased consumer convenience in the food industry is driving significant growth in e-commerce.
3. Health and Wellness - Consumers are actively seeking healthier food options with added nutritional benefits that cater to their dietary preferences.
