The Bâton D’or La Recolte Pocky is a "Premium Sweets Stick for Adults"
Laura McQuarrie — December 13, 2017 — Lifestyle
References: mognavi.jp & en.rocketnews24
The limited-edition Bâton d’or La Recolte Pocky is an upscale new biscuit snack that introduces sophisticated new flavors. These all-new "Premium Sweets Stick for Adults" are offered in decadent varieties like Macadamia & Orange and Walnut & Raspberry, each of which takes the form of a heavily dipped and decorated bread snack.
Unlike many boxes of Pocky that provide a handful of biscuit snacks for sampling, the elegant Bâton d’or La Recolte Pocky boxes are packed with just four individually wrapped packets containing two sticks each.
Over the past year, Pocky has introduced a number of grown-up biscuit stick snacks that are specifically targeted at adults, including varieties that are meant to be paired with champagne or wine.
Unlike many boxes of Pocky that provide a handful of biscuit snacks for sampling, the elegant Bâton d’or La Recolte Pocky boxes are packed with just four individually wrapped packets containing two sticks each.
Over the past year, Pocky has introduced a number of grown-up biscuit stick snacks that are specifically targeted at adults, including varieties that are meant to be paired with champagne or wine.
Trend Themes
1. Upscale Biscuit Snacks - Opportunity for companies to create high-end biscuit snacks with sophisticated flavors and elegant packaging.
2. Biscuit Snacks for Adults - Opportunity for food companies to cater to the adult market with biscuit snacks meant to be paired with adult beverages or marketed as a more mature snack option.
3. Limited-edition Snacks - Opportunity for companies to create buzz around their product by releasing limited-edition snack flavors and packaging in small quantities.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of creating upscale, sophisticated snack options for the adult market.
2. Packaging - The packaging industry can create specialized packaging designs to complement the premium and sophisticated nature of these upscale biscuit snacks.
3. Gifting and Specialty - The gifting and specialty industry can take advantage of the limited-edition aspect of these premium biscuit snacks and market them as unique and exclusive gift options.
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