Lay's is Celebrating the Olympics with Exotic New Chip Flavors
Katherine Pendrill — July 20, 2016 — Lifestyle
References: prnewswire & brandeating
With the Olympics just around the corner, Lay's has released four new international chip flavors that are inspired by global cuisine. Ranging from ultra-spicy to rich and creamy, the new chip flavors give consumers the perfect snack to munch on during the Olympic games.
Starting on July 25th, customers will be able to purchase any of Lay's four new international chip flavors. The exotic flavors draw inspiration from some of the most popular dishes and flavors from Brazil, China, India and Greece. While the Greek chips have a creamy Tzatziki-inspired flavor, the Chinese Szechuan Chicken chips are coated with tongue-tingling spices. On the other hand, both the Brazilian and Indian flavors use unique spice blends for a deliciously savory taste.
Starting on July 25th, customers will be able to purchase any of Lay's four new international chip flavors. The exotic flavors draw inspiration from some of the most popular dishes and flavors from Brazil, China, India and Greece. While the Greek chips have a creamy Tzatziki-inspired flavor, the Chinese Szechuan Chicken chips are coated with tongue-tingling spices. On the other hand, both the Brazilian and Indian flavors use unique spice blends for a deliciously savory taste.
Trend Themes
1. International Chip Flavors - Opportunity for snack companies to offer unique chip flavors inspired by global cuisines.
2. Olympic-themed Snacks - Potential for food brands to create snacks specifically designed for major sporting events.
3. Global Culinary Fusion - Possibility for restaurants to experiment with combining international flavors in their dishes.
Industry Implications
1. Snack Food - Snack companies can capitalize on the trend of international chip flavors by expanding their product offerings with new and unique flavors.
2. Food and Beverage - Food brands can tap into the popularity of major sporting events by creating Olympic-themed snacks that appeal to consumers during these times.
3. Restaurant - Restaurants can embrace the trend of global culinary fusion by incorporating a variety of international flavors into their menus, creating unique and enticing dishes.
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