7-Eleven's Mint Dorayaki is a Special-Edition Convenience Store Snack
Laura McQuarrie — December 29, 2017 — World
References: sej.co.jp & japantimes.co.jp
In Japan, 7-Eleven recently unveiled a unique new convenience store snack inspired by a traditional Japanese confection. A dorayaki is typically made with two small pancake-like patties made from castella that are wrapped to cover a filling of sweet red bean paste. 7-Eleven released a mint chocolate dorayaki as a variation on this idea, inspired by the popularity of its Mint Crunky ice cream bar in the summer months.
The wintry confection includes a chocolate exterior and a lightweight whipped filling of chocolate chips, introducing a fun and festive new take on a classic treat.
Although the convenience store confection lacks the chilled component that consumers enjoy most during the summer months, it still offers the refreshing flavor of mint.
The wintry confection includes a chocolate exterior and a lightweight whipped filling of chocolate chips, introducing a fun and festive new take on a classic treat.
Although the convenience store confection lacks the chilled component that consumers enjoy most during the summer months, it still offers the refreshing flavor of mint.
Trend Themes
1. Winter Confection Innovations - Opportunities to create unique and festive chocolate treats with creative fillings and flavors for the winter season.
2. Global Fusion Confections - Opportunities to mix traditional confections with global flavors and tastes to create unique snack options.
3. Hybrid Snacks - Opportunities to combine traditional snacks with new and unexpected flavors to create exciting, trendy snacks that appeal to a wide audience.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into innovative flavors and creative ingredients to capture new markets and customers.
2. Retail - The retail industry can create new in-store experiences by introducing unique and interesting snacks and treats to appeal to younger consumers.
3. Hospitality - The hospitality industry can leverage new and creative snack options to complement their existing offerings and provide guests with unique and memorable food experiences.
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