Pub-Corn's Beer Popcorn is Inspired by Handcrafted Brews
Jana Pijak — January 10, 2018 — Lifestyle
References: pub-corn
Kansas City-based brand Pub-Corn specializes in alcohol-infused snacks like this beer popcorn which draws inspiration from craft brews. In addition to its beer-flavored popcorn, the company also sells snacks that are infused with Irish Cream ingredients along with Pina Colada flavor blends -- offering something for a variety of libation lovers.
As artisanal popcorn becomes increasingly popular among Millennial foodies, snack makers are moving beyond traditional flavor profiles to include ingredients inspired by consumers' favorite beverages.
Pub-Corn is one of these brands and its beer popcorn is the ideal party or movie snack that is also tasty when paired with both alcoholic and non-alcoholic beverages. The snack will appeal to craft beer drinkers with an appreciation for gourmet snacks that defy expectation.
As artisanal popcorn becomes increasingly popular among Millennial foodies, snack makers are moving beyond traditional flavor profiles to include ingredients inspired by consumers' favorite beverages.
Pub-Corn is one of these brands and its beer popcorn is the ideal party or movie snack that is also tasty when paired with both alcoholic and non-alcoholic beverages. The snack will appeal to craft beer drinkers with an appreciation for gourmet snacks that defy expectation.
Trend Themes
1. Artisanal Popcorn - The trend of artisanal popcorn is on the rise, offering snack makers the opportunity to create unique and gourmet flavors inspired by various beverages.
2. Alcohol-infused Snacks - The demand for alcohol-infused snacks like beer popcorn presents a disruptive innovation opportunity for brands to explore new flavor combinations and attract libation lovers.
3. Millennial Snacking Preferences - Snack makers can tap into the growing popularity of artisanal snacks among Millennial foodies and incorporate unique flavors and ingredients to cater to their preferences.
Industry Implications
1. Snack Food Industry - The snack food industry can benefit from the rise of artisanal popcorn and alcohol-infused snacks by introducing innovative products to meet changing consumer preferences.
2. Craft Beer Industry - Craft beer breweries can explore collaborations with snack makers to create beer-infused popcorn and other snacks that complement their brews, offering a unique snacking experience to customers.
3. Beverage Industry - The beverage industry can seize the opportunity to partner with snack makers and create cross-promotional products that enhance the flavor experience and cater to consumer demands.
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