Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Direct Social

Social media platforms offer interactive, direct-purchase features

Implications - Social media platforms kept afloat by ad revenue are now creating direct-purchase functions, whether interactive or still in traditional picture or video forms. These functions create additional sources of revenue for the brands and the social media platforms themselves, while offering consumers simplified, convenience-minded methods of purchase.
Workshop Question - How could your brand leverage direct-purchase options on popular social media platforms?
Trend Themes
1. Direct-purchase Features on Social Media - Social media platforms are now creating direct-purchase functions, creating additional sources of revenue for the brands and the platforms themselves, while offering consumers simplified, convenience-minded methods of purchase.
2. Increasing Utilization of Augmented Reality - Augmented reality lenses and features are being utilized by brands to blur the lines between making purchases in the real and virtual world. This creates engaging experiences for fans and has the potential to boost brand awareness, engagement and sales.
3. Expansion of Social Media E-commerce - Social media platforms such as Instagram are enhancing e-commerce communities by allowing brands to sell their products directly on the platform, making user experiences easier and offering more e-commerce-focused services.
Industry Implications
1. Social Media Industry - Social media platforms are increasing their revenue sources by offering new and creative ways to sell products to their users, which is creating new and innovative marketing opportunities for businesses.
2. E-commerce Industry - The expansion of social media e-commerce platforms is positioning the industry as the next big thing in e-commerce and creating new opportunities for businesses to directly sell their products.
3. Augmented Reality Industry - Increasingly, brands are taking advantage of augmented reality lenses and features to create engaging experiences for their customers that blur the lines between making purchases in the real and virtual world, opening up new opportunities for innovation and marketing in the industry.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
112,723 Total Clicks
Date Range:
Jul 17 — Aug 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Interactive AR Messengers
Interactive AR Messengers
The New AR Facebook Messenger Camera Effects Create Engaging Experiences
At the F8 developer conference, Facebook announced AR Facebook Messenger features to give developers the ability to add interactive augmented reality effects to bots, which has the potential to help... MORE
Pizza-Purchasing Social Lenses
Pizza-Purchasing Social Lenses
Domino's Shoppable AR Snapchat Lens Lets Users Easily Order Pizzas
In addition to the many fun and interactive augmented reality lenses that it offers, Snapchat is now offering shoppable AR lenses to brands. One of the newest ones has been launched with Domino’... MORE
Social Media Sneaker Sales
Social Media Sneaker Sales
Nike and Instagram Teamed Up to Sell Sporting Goods to Younger Buyers
In attempt to connect with younger buyers, Nike and Instagram will be teaming up to create a new retail platform for the sneaker company. Instagram plans to expand beyond photo sharing, branching... MORE
Social Media E-Commerce Platforms
Social Media E-Commerce Platforms
IG Shopping Lets Buyers Purchase Directly on the New Platform
IG Shopping is the latest innovation for Instagram aimed at improving e-commerce communities on the platform. The new app will allow users to browse collections from various merchants on the... MORE
Shoppable Instagram Services
Shoppable Instagram Services
'Instagrammy' Lets Followers Seamlessly Shop Affiliate Links
Social media influencers looking to enhance their marketing prowess will be glad to hear of the ‘Instagrammy’ service that allows for a more seamless shopping experience for followers.... MORE
Virtual Supermarket Sommeliers
Virtual Supermarket Sommeliers
Lidl's 'Margot' is a Helpful "Winebot" on Facebook Messenger
In order to help consumers with the process of selecting a wine to purchase, discount supermarket chain Lidl launched a “winebot” on Facebook Messenger by the name of ‘Margot.’... MORE

Related Examples

Album-Promoting AR Filters
Album-Promoting AR Filters
Spotify Launched a Branded AR Effect on Instagram for Headie One
Ultra-Playful Tequila Branding Initiatives
Ultra-Playful Tequila Branding Initiatives
As a Brand, JAJA Tequila Boasts a Free-Spirited Ethos
Small-Scale Social Network Apps
Small-Scale Social Network Apps
Instagram is Internally Developing the Threads Messaging App
Teacher-Specific Meal Plan Giveaways
Teacher-Specific Meal Plan Giveaways
Sun Basket Debuted the 'Treat Your Teacher' Program Giveaway
Data-Based Security Bounties
Data-Based Security Bounties
Facebook Has Expanded Its Data Misuse Bounty Program to Instagram
Open Source AR Filters
Open Source AR Filters
Facebook Will Open the Spark AR Beta Program to All Instagram Users
Unappreciated Photo Campaigns
Unappreciated Photo Campaigns
Kahlua's 'Zero Likes Given' Highlights Unliked Instagram Photos
Cyber-Bullying Protection Features
Cyber-Bullying Protection Features
Instagram Shadow Ban Will Give Users the Ability to Hide Users
Bitcoin Beauty Payments
Bitcoin Beauty Payments
R+Co Now Allows Customers to Make Bitcoin Cash & Bitcoin Purchases
play_circle_filledParent-Assisted Payment Services
Parent-Assisted Payment Services
Teen Skincare Brand MDacne's AskToPay Helps Teen Online Shopping
Next-Gen Community Shops
Next-Gen Community Shops
China's RED Home is a Destination for Xiaohongshu's E-Commerce Users
Pizza-Funded Road Paving
Pizza-Funded Road Paving
The Domino's Paving for Pizza Initiative Aims to Fix Pothole-Ridden Roads
Ephemeral App Tickets
Ephemeral App Tickets
SeatGeek Now Sells Event Tickets Directly from Snapchat
Phone-Answering Pizza Bots
Phone-Answering Pizza Bots
Domino's AI Pizza Bot Can Now Answer Phone Calls
Curried Pizza Dips
Curried Pizza Dips
Domino's Pizza Japan Now Offers Chowder, Curry and Soup for Dipping
Decentralized Loyalty Programs
Decentralized Loyalty Programs
Rakuten Coin Will Allow the Company to Offer Borderless Rewards
VR Sneaker Galleries
VR Sneaker Galleries
Six Hundred Four Launched an Experience That Fuses eCommerce and VR
Negotiation-Focused eCommerce Platforms
Negotiation-Focused eCommerce Platforms
'Negotiabl' Lets Shoppers Barter Directly with Merchants
Oozing Cheese Pizzas
Oozing Cheese Pizzas
Domino's Japan's New Ultra-Topping Pizzas Feature Four Times More Toppings
Flexible Pizza Deliveries
Flexible Pizza Deliveries
Domino's Hotspots Helps People Get Orders Away from a Normal Address
Topping-Packed Pizza Wraps
Topping-Packed Pizza Wraps
The New Domino's 'Pizza Wrap' Comes in Two Varieties
Drag Queen Chatbots
Drag Queen Chatbots
VH1's 'Sissy That Bot' Engages & Entertains RuPaul's Drag Race Fans
Real Estate CRM Chatbots
Real Estate CRM Chatbots
The 'convos' Chatbot Offers Home Valuations to Potential Clients
Crypto-Friendly E-Commerce Payments
Crypto-Friendly E-Commerce Payments
PayBear Enables Payments in Cryptocurrency for Online Retail
Simple Group Calling Features
Simple Group Calling Features
Facebook Messenger Group Calls are Now Easier to Start
Romantic Pizzeria Desserts
Romantic Pizzeria Desserts
The Domino's Japan 'Lovin' Fondant Chocolate' Lava Cake is Heart-Shaped
Pizza Superfan Tattoos
Pizza Superfan Tattoos
Domino's and Alice Perrin Created a Range of Temporary Pizza Tattoos
Matchmaking Pizza Bots
Matchmaking Pizza Bots
Domino's 'Dom Juan' Bot on Tinder Provides Pizza-Themed Pickup Lines
Tailored Pet Care Chatbots
Tailored Pet Care Chatbots
Perfect Fit's Bot Creates a 'Perfect Fit Plus Programme' for Pets
Video Game Art Marketplaces
Video Game Art Marketplaces
Fans Love You is an eCommerce Platform for Video Game Artwork
Avocado Selfie Emojis
Avocado Selfie Emojis
'Avocados From Mexico' and Inmoji are Introducing a New "Picmoji" Feature
play_circle_filledDecorating Assistant Chatbots
Decorating Assistant Chatbots
'Hazel' is a Smart Assistant from HGTV on Facebook Messenger
Anti-Cheating Gaming Chatbots
Anti-Cheating Gaming Chatbots
'Monopoly CheatBot' on Facebook Resolves Board Game Disputes
Vocal Shopping Platforms
Vocal Shopping Platforms
The Voysis Platform Can Turn Any E-Commerce Site into a Smart Experience
Minimalist Sneaker Art
Minimalist Sneaker Art
Stanley Wong's Illustrations Speak to the Prevalence of Sneakerhead Culture
Sports Team-Inspired Sneakers
Sports Team-Inspired Sneakers
The Nike Air Presto Dolphins Reflect the Miami Dolphins' Team Colors
Sequin-Covered Fantasy Sneakers
Sequin-Covered Fantasy Sneakers
Nike's Glass Slipper Takes Inspiration from the Tale of Cinderella
Laceless Pastel Sneakers
Laceless Pastel Sneakers
Nike's Pastel LeBron 14 Lows Fuse Style With Comfort
Sneaker-Branded Rooftops
Sneaker-Branded Rooftops
The Nike Roof Features the Iconic Swoosh on Top of Its NYC Headquarters
Neutral Summer Sneakers
Neutral Summer Sneakers
Nike's new 'Light Bone' AM90 Essentials are Sleek and Fresh
In-Office Basketball Courts
In-Office Basketball Courts
Nike's New Global Headquarters is Full of Millennial-Friendly Perks
Tonal Leather Sneakers
Tonal Leather Sneakers
The New Nike Air Max 95 in Pale Grey is an Everyday Wardrobe Powerhouse
Cushioned Monochromatic Sneakers
Cushioned Monochromatic Sneakers
The Nike Air Max Plus TN Ultra is Updated in Triple White
Supermarket Clothing Pop-Ups
Supermarket Clothing Pop-Ups
Lidl Opened a Pop-Up Shop in Hamburg for Its New Clothing Collection
Social Discount Campaigns
Social Discount Campaigns
Lidl Gave Twitter Users the Chance to Enjoy Shopping at a Discount
Negroni-Flavored Potato Chips
Negroni-Flavored Potato Chips
Lidl's 'Deluxe with Love Negroni' Chips Taste Like the Cocktail
GMO-Free Milk Products
GMO-Free Milk Products
Lidl is the First German Supermarket to Provide Its Own GMO-Free Milk
play_circle_filledChristmas Preparation Ads
Christmas Preparation Ads
This New Campaign from Lidl Teaches Us How to Prepare for the Holidays
play_circle_filledRewarded Romance
Rewarded Romance
Editor Laura McQuarrie Shares Romantic Marketing Incentives for Valentine's Day
play_circle_filledFacebook-Controlled Foosball Tables
Facebook-Controlled Foosball Tables
The Lidl Fan Cup Let World Cup Fans Compete Remotely
Discounted Ingredient Apps
Discounted Ingredient Apps
A Dutch App Tracks Supermarket Deals and Offers Inexpensive Recipes
play_circle_filledAffection-Encouraging Apps
Affection-Encouraging Apps
The Valentine Kiss App Rewarded Smoochers on February 14th