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Alternative Comfort

In-flight comfort is elevated for individuals in economy class

Implications - Air travel companies are accommodating the needs of individuals in economy class by offering in-flight comfort that is low in cost for the companies, but that enhances the perceived luxury of travel for the consumer. These enhancement initiatives aim to improve the public perception of economy class for consumers seeking affordable but elevated travel experiences.
Workshop Question - How could your brand attach more perceived value to its product/service?
Trend Themes
1. In-flight Comfort Enhancements - Air travel companies are improving economy class comfort to enhance the perceived luxury of travel for consumers seeking affordable but elevated travel experiences, creating opportunities for companies to offer innovative in-flight comfort solutions such as inflatable hammocks, in-flight mindfulness programs, and bunk beds.
2. Customer-centric Airline Services - Airlines are providing customer-centric services to enhance convenience and comfort of air travel for passengers, such as free in-flight messaging and pre-selected airline meal options, opening up opportunities to create new services to better serve customer needs.
3. Technology-based Air Travel Solutions - Technology-based solutions are being developed to solve common air travel problems, as seen in temperature-reporting apps that enable passengers to report uncomfortable temperatures in real-time, creating opportunities to develop new technologies for more comfortable air travel experiences.
Industry Implications
1. Air Transportation Industry - The air transportation industry provides a broad reference point for businesses to think about innovations and solutions that can improve passenger experience, such as developing new technologies for in-flight comfort and convenience.
2. Travel and Tourism Industry - The travel and tourism industry provides a broad reference point for businesses to create new affordable travel experiences with elevated comfort that cater to the evolving needs and expectations of consumers, using innovative travel solutions and services.
3. Hospitality Industry - The hospitality industry provides a broad reference point for businesses to create innovative solutions for customer comfort and convenience in air travel, such as pre-selected meal options that offer more menu choices and provide a more comfortable flying experience for passengers.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
139,724 Total Clicks
Date Range:
Jun 17 — Aug 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

In-Flight Bunk Beds
In-Flight Bunk Beds
Airbus Bunk Beds are Set to Change Comfort in Air Travel
Air travel is often marred by cramped and uncomfortable seating, but the new installation of Airbus bunk beds could make long flights that much more bearable. Created alongside Plasir-based Zodiac... MORE
Pre-Selected Airline Meal Options
Pre-Selected Airline Meal Options
American Airlines' Economy Passengers Can Customize Their Meals
In an effort to further convince its passengers, American Airlines’ economy travelers can now reserve their entries 30 days prior to flying. Airplane menus haven’t always been... MORE
In-Flight Mindfulness Programs
In-Flight Mindfulness Programs
Cathay Pacific's Yoga and Meditation Program is Available to Fliers
Cathay Pacific recently launched an in-flight yoga and meditation program that targets travelers seeking a calm and mindfulness-focused experience. The airline’s wellness-focused service is... MORE
play_circle_filledInflatable In-Flight Hammocks
Inflatable In-Flight Hammocks
'Fly Legs Up' Hammocks Make Long-Haul Coach Flights More Bearable
‘Fly Legs Up’ is an inflatable in-flight hammock that improves the comfort of long-haul flights. Easy-to-use straps attach the Fly Legs up to your folding table and inflatable pillows... MORE
In-Flight Temperature-Reporting Apps
In-Flight Temperature-Reporting Apps
2Hot2Cold Helps Passengers Report Uncomfortable Temperatures
Any frequent traveller is familiar with the uncomfortable feeling of being on a plane that doesn’t regulate its temperature, a problem which a new app called 2Hot2Cold is aiming to confront.... MORE
Free In-Flight Messaging
Free In-Flight Messaging
Delta Air Lines is Launching Free Messaging Services Beginning October 1
Having wifi access on airplanes will still feel like a novelty to some, and soon Delta Air Lines will offer free in-flight messaging. This follows other recent tech-focused moves from the airline... MORE

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