In-flight comfort is elevated for individuals in economy class
Implications - Air travel companies are accommodating the needs of individuals in economy class by offering in-flight comfort that is low in cost for the companies, but that enhances the perceived luxury of travel for the consumer. These enhancement initiatives aim to improve the public perception of economy class for consumers seeking affordable but elevated travel experiences.
Workshop Question - How could your brand attach more perceived value to its product/service?
Trend Themes
1. In-flight Comfort Enhancements - Air travel companies are improving economy class comfort to enhance the perceived luxury of travel for consumers seeking affordable but elevated travel experiences, creating opportunities for companies to offer innovative in-flight comfort solutions such as inflatable hammocks, in-flight mindfulness programs, and bunk beds.
2. Customer-centric Airline Services - Airlines are providing customer-centric services to enhance convenience and comfort of air travel for passengers, such as free in-flight messaging and pre-selected airline meal options, opening up opportunities to create new services to better serve customer needs.
3. Technology-based Air Travel Solutions - Technology-based solutions are being developed to solve common air travel problems, as seen in temperature-reporting apps that enable passengers to report uncomfortable temperatures in real-time, creating opportunities to develop new technologies for more comfortable air travel experiences.
Industry Implications
1. Air Transportation Industry - The air transportation industry provides a broad reference point for businesses to think about innovations and solutions that can improve passenger experience, such as developing new technologies for in-flight comfort and convenience.
2. Travel and Tourism Industry - The travel and tourism industry provides a broad reference point for businesses to create new affordable travel experiences with elevated comfort that cater to the evolving needs and expectations of consumers, using innovative travel solutions and services.
3. Hospitality Industry - The hospitality industry provides a broad reference point for businesses to create innovative solutions for customer comfort and convenience in air travel, such as pre-selected meal options that offer more menu choices and provide a more comfortable flying experience for passengers.
6 Featured, 54 Examples:
139,724 Total Clicks
Date Range:
Jun 17 — Aug 18
Trending:
Mild
Consumer Insight Topics:
