Transit experiences are redefined through unique features & partnerships
Implications - Public transit systems are turning to unexpected partnerships to reinvent traditional transit experiences into something more engaging and memorable. A creative way to divert commuter’s attention away from concerns over delays and commuter time, transit companies are integrating fun, interactive enhancements that help bypass time through elements of surprise and delight. Whether it be tapping the comedic talent of Hollywood actors or partnering with popular ridesharing services to simplify trips, these examples showcase a willingness from traditional organizations to adapt and modify their services to become more consumer-friendly.
Workshop Question - Think of an area of your business that isn't as consumer-focused. How could you change that? What adjacent industries could you pull from to make that more experiential?
Trend Themes
1. Experiential Transit - Transit companies are integrating fun, interactive enhancements to improve the consumer experience.
2. Ridesharing Public Transit - Replacing public transit with ridesharing platforms shows the potential of ridesharing for public transportation.
3. Multi-model Transportation Planning - Combining public transit with car-share services like Lyft encourages individuals to use public transit more frequently.
Industry Implications
1. Transportation - Traditional transportation companies are adapting to changing consumer expectations and partnering with new technology companies.
2. Entertainment - Comedic talents like Seth Rogen are being used by traditional transit companies to improve the consumer experience.
3. Smart Cities - Cities and municipalities are incorporating ridesharing platforms and multi-model transportation planning in their plans for smart city infrastructure.
