The Utz x Major League Baseball Snacks Celebrate America's Pastime
Michael Hemsworth — May 18, 2018 — Lifestyle
References: utzsnacks & preparedfoods
The Utz x Major League Baseball snacks have been announced as a new partnership between the two brands that promote the new season of baseball as the weather warms and consumers start to take in games.
The snacks are branded with a baseball-themed aesthetic and will include a variety of different options including cheeseballs, potato chips, pretzels and popcorn. This offers consumers multiple products to choose from when seeking out a snack to enjoy when heading to a game or watching one from home.
Teh Utz x Major League Baseball snacks come as part of a multi-year partnership that will be supported by a series of in-store promotions, sweepstakes and much more. This will take place across the US and acknowledges the need for more cross-promotional branding as consumers seek out products with a stronger presence.
The snacks are branded with a baseball-themed aesthetic and will include a variety of different options including cheeseballs, potato chips, pretzels and popcorn. This offers consumers multiple products to choose from when seeking out a snack to enjoy when heading to a game or watching one from home.
Teh Utz x Major League Baseball snacks come as part of a multi-year partnership that will be supported by a series of in-store promotions, sweepstakes and much more. This will take place across the US and acknowledges the need for more cross-promotional branding as consumers seek out products with a stronger presence.
Trend Themes
1. Baseball Snack Branding - Companies can capitalize on the success of branded baseball snacks by partnering with sports leagues to promote a variety of their products through cross-promotional branding.
2. Sports-themed Snacks - Offering consumers sports-themed snacks like those in the Utz x Major League Baseball partnership can help brands increase their market share by offering a unique, enjoyable product experience.
3. In-store Promotions & Sweepstakes - Companies can attract and retain customers by promoting their products through in-store promotions and sweepstakes, as exemplified through the Utz x Major League Baseball snacks partnership.
Industry Implications
1. Food & Beverage - The food and beverage industry can increase revenue by capitalizing on sports-related events and promotions, such as the Utz x Major League Baseball snacks partnership.
2. Sports & Entertainment - Sports and entertainment industries can expand their reach and profits by partnering with food and beverage companies to offer sports-themed snacks and other similar products.
3. Marketing & Advertising - Marketing and advertising agencies can help companies promote their products through cross-promotion, in-store promotions, and sweepstakes, as shown by the success of the Utz x Major League Baseball snacks partnership.
0.6
Score
Popularity
Activity
Freshness
