This New Potato Chip Flavor is Influenced by a Popular East Coast Dish
Katherine Pendrill — July 8, 2016 — Lifestyle
References: coveredbridgechips & preparedfoods
Covered Bridge recently teamed up with Greco Pizza to produce a limited-edition line of donair-flavored chips. Donair is a type of Turkish kebab made from meat cooked on a rotating spit. While the dish has origins in the Middle East, it has quickly become a regional favorite among residents on Canada's east coast.
The new donair-flavored chips produced by Covered Bridge are old-fashioned kettle-cooked chips made to resemble the taste of the beloved Maritime treat. The chips were co-created by Greco Pizza, which has been serving donairs in New Brunswick since it opened in 1977. Using russet potatoes and seasonings such as garlic powder, onion powder and sea salt, the chips gives consumers a whole new way to enjoy the delicious taste of donair.
While only available for a limited time, the donair-flavored chips are sure to be a hit among Maritimers.
The new donair-flavored chips produced by Covered Bridge are old-fashioned kettle-cooked chips made to resemble the taste of the beloved Maritime treat. The chips were co-created by Greco Pizza, which has been serving donairs in New Brunswick since it opened in 1977. Using russet potatoes and seasonings such as garlic powder, onion powder and sea salt, the chips gives consumers a whole new way to enjoy the delicious taste of donair.
While only available for a limited time, the donair-flavored chips are sure to be a hit among Maritimers.
Trend Themes
1. Regional Flavored Chips - The success of this new donair-flavored chips could lead to more regional-inspired chip flavors with input from local restaurants and food vendors.
2. Collaborative Food Products - Collaborations between food producers and local restaurants could lead to the creation of new, innovative food products that appeal to customers on a regional or niche level.
3. Kettle-cooked Chips - The popularity of kettle-cooked chips, like the ones used in the donair-flavored chips, may lead to flavor innovations in this market niche.
Industry Implications
1. Potato Chips - Companies in the potato chip industry could benefit from creating custom regional flavors that appeal to local tastes and preferences.
2. Fast Food - Partnering with local food vendors could offer unique opportunities to enhance fast food menus with regional and custom flavors.
3. Snack Foods - Producers of snack foods could leverage the popularity of regional foods and local cuisine to create new, innovative and appealing products.
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