Absolut Singapore Celebrates the City with a Botanical Aesthetic
Grace Mahas — July 29, 2019 — Marketing
References: absolut & thespiritsbusiness
Absolut Vodka recently debuted its new limited-edition commemorative bottle -- 'Absolut Singapore.' The bottle is a celebration of Singapore and was made in partnership with travel retailer DFS. The botanical bottle was designed by Daniel Barbosa and is part of Absolut's travel retail campaign which seeks to celebrate multiple international cities with limited-edition bottle designs.
Barbosa, a Brazilian artist, was one of six artists to be selected from more than 700 submissions thanks to its iconic symbols and inspiration from Singapore's heritage. Barbosa noted, “With Absolut’s modern and progressive nature in mind, I have created a design which is a contemporary take on Singapore’s unique heritage." The elements include an orchid, the lotus flower, and the mythical Merlion.
The new summer-themed vodka will be exclusively available at Singapore’s Changi Airport.
Barbosa, a Brazilian artist, was one of six artists to be selected from more than 700 submissions thanks to its iconic symbols and inspiration from Singapore's heritage. Barbosa noted, “With Absolut’s modern and progressive nature in mind, I have created a design which is a contemporary take on Singapore’s unique heritage." The elements include an orchid, the lotus flower, and the mythical Merlion.
The new summer-themed vodka will be exclusively available at Singapore’s Changi Airport.
Trend Themes
1. Limited-edition Collectibles - Designing customised vodka bottles is an innovative marketing move for brands, boosting sales and brand recognition.
2. Travel Retail Campaigns - Creating exclusive and unique bottles for travelers highlights a potential market niche for beverage companies looking to expand.
3. Heritage-inspired Packaging - Exploring different cultures and incorporating iconic symbols and themes in design can create an international appeal and resonate with diverse audiences.
Industry Implications
1. Beverage - Creating limited-edition packaging and bottles is an innovative strategy for beverage companies to expand product lines.
2. Travel Retail - Designing exclusive bottles with local themes is a way for travel retailers and airports to offer exclusive souvenirs to tourists.
3. Design - Crafting bespoke designs for packaging is an opportunity for design agencies and freelance artists to showcase their creativity and partner with well-known brands.
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