Promised Land's Holiday Eggnog Drink is a Limited-Time Spring Release
Laura McQuarrie — April 14, 2017 — Lifestyle
References: promisedlanddairy
Holiday eggnog drinks are seasonal beverages that only appears on the shelves of stores ahead of Christmas. Some brands are hoping to change this by introducing consumers to traditionally seasonal products at different times. Promised Land is a perfect example of this, as it recently released its 'Easter Egg Nog' for a limited time during the spring season.
As with traditional eggnog drinks, this Easter Egg Nog is made with all-natural milk and a blend of spices. Even though eggnog is thought of as a Christmastime beverage, Promised Land hopes that families will adopt the ritual of enjoying its eggnog in the springtime.
For the Easter season, Promised Land also launched a Double-Cream White Chocolate flavor.
As with traditional eggnog drinks, this Easter Egg Nog is made with all-natural milk and a blend of spices. Even though eggnog is thought of as a Christmastime beverage, Promised Land hopes that families will adopt the ritual of enjoying its eggnog in the springtime.
For the Easter season, Promised Land also launched a Double-Cream White Chocolate flavor.
Trend Themes
1. Seasonal Product Disruption - Brands introducing traditionally seasonal products at different times to cater to changing consumer preferences.
2. Springtime Eggnog - Promoting the adoption of eggnog consumption as a springtime ritual, challenging the traditional association with Christmastime.
3. Limited-time Releases - Creating anticipation and demand by offering limited-time holiday-themed products outside of their usual seasonal availability.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to expand their product offerings by introducing innovative and unexpected flavors and seasonal variations.
2. Dairy Industry - Exploring new markets and consumer segments by reimagining traditional dairy products for different seasons and occasions.
3. Food Retail Industry - Creating exclusivity and driving customer engagement by offering limited-time holiday-themed products in stores and online platforms.
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