This Scannable Pizza Hut Box Shares an Augmented Reality Beanbag Game
Laura McQuarrie — September 5, 2018 — Tech
References: itunes.apple & mobile-ar.reality.news
The NFL has now teamed up with Pizza Hut for a special Pizza Hut box to entertain football fans with an engaging augmented reality game.
The specially marked pizza boxes may be scanned with the Beanbag Blitz mobile app in order to access virtual games of cornhole, which references a popular tailgating pastime. While the game can be played without a pizza box, the box is an essential part of unlocking the AR gaming experience. When it comes to playing the game, a single smartphone may be used by multiple players, who will toss a beanbag towards a target with a swipe across the device's screen.
As the game unfolds after a sale has been made, the augmented reality experience adds value to the standard Pizza Hut box.
The specially marked pizza boxes may be scanned with the Beanbag Blitz mobile app in order to access virtual games of cornhole, which references a popular tailgating pastime. While the game can be played without a pizza box, the box is an essential part of unlocking the AR gaming experience. When it comes to playing the game, a single smartphone may be used by multiple players, who will toss a beanbag towards a target with a swipe across the device's screen.
As the game unfolds after a sale has been made, the augmented reality experience adds value to the standard Pizza Hut box.
Trend Themes
1. Augmented Reality Gaming - Pizza Hut's gamified pizza boxes demonstrate the potential for augmented reality to enhance the user experience of a product.
2. Mobile App Integration - The integration of the Beanbag Blitz mobile app with Pizza Hut's boxes suggests that mobile apps can be used to enhance the functionality of everyday consumer goods.
3. Interactive Packaging - Gamified pizza boxes showcase the potential for interactive packaging designs to engage consumers and create a more dynamic brand experience.
Industry Implications
1. Food Packaging - Pizza Hut's gamified pizza boxes highlight the potential for new and innovative packaging designs in the food industry.
2. Entertainment and Sports - The collaboration between the NFL and Pizza Hut's gamified pizza boxes demonstrates the value of integrating entertainment with sports-related products.
3. Mobile App Development - The success of Pizza Hut's integration of the Beanbag Blitz mobile app with their boxes suggests an opportunity for companies to develop mobile apps that can enhance the user experience of everyday consumer goods.
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