Dairy Queen's New 'Box of Happy' is a Summer Subscription Box
Katherine Pendrill — May 24, 2019 — Business
References: dqboxofhappy & chewboom
If you're in need of some fun staycation ideas for the summer, Dairy Queen has you covered with a new subscription service called 'Box of Happy.' Naturally, all the subscription boxes also come with a gift card to enjoy some Dairy Queen ice cream.
The Box of Happy promotion is a seasonal subscription service created by Dairy Queen and Coca-Cola. Each box is filled with summer activities for families, along with some DQ gift cards. Each box also has a unique theme, so that families can enjoy different activities each month. For instance, the June 'Camp-In Box' comes with indoor camping gear for at-home camping, while the July 'Water Park Box' contains a sprinkler that will turn your yard into a water park. Finally, the August 'Road Trip Box' comes with "memory-makers for your next family road trip."
Image Credit: Dairy Queen.
The Box of Happy promotion is a seasonal subscription service created by Dairy Queen and Coca-Cola. Each box is filled with summer activities for families, along with some DQ gift cards. Each box also has a unique theme, so that families can enjoy different activities each month. For instance, the June 'Camp-In Box' comes with indoor camping gear for at-home camping, while the July 'Water Park Box' contains a sprinkler that will turn your yard into a water park. Finally, the August 'Road Trip Box' comes with "memory-makers for your next family road trip."
Image Credit: Dairy Queen.
Trend Themes
1. Seasonal Activity Subscription Boxes - Opportunity to create subscription boxes with seasonal activities and themed experiences to provide families with fun staycation ideas.
2. Summer Subscription Box - Innovative concept of offering a subscription box filled with summer activities and gift cards for ice cream to enhance the summer experience for families.
3. Themed Subscription Boxes - Creating subscription boxes with unique themes for each month to provide families with a variety of activities and experiences throughout the year.
Industry Implications
1. Food and Beverage Industry - Opportunity for restaurants and food brands to explore seasonal subscription boxes that include food samples, gift cards, and themed activities to engage and retain customers.
2. Entertainment Industry - Opportunity for entertainment companies to collaborate with brands and create subscription boxes that offer themed experiences, activities, and merchandise for families.
3. Travel and Tourism Industry - Opportunity for travel agencies and tourism brands to provide subscription boxes filled with travel essentials, memory-making items, and destination-themed activities to enhance the road trip experience for families.
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