Zaxby's is Serving a New Mello Yello Unidentified Fizzy Object Drink
Katherine Pendrill — June 2, 2019 — Lifestyle
References: prnewswire & brandeating
To celebrate the upcoming release of 'Men in Black: International,' Zaxby's has launched the new Mello Yello Unidentified Fizzy Object Freestyle drink. While the name may be a mouthful, this new drink is worth adding to your next Zaxby's order.
As part of a partnership with Sony Pictures, Zaxby's has created two limited-edition products that celebrate the fourth 'Men in Black' movie. The new Cosmic Chocolate Cookie is a gooey chocolate cookie, studded with both chocolate chips and green candy-coated chocolates. Zaxby's is also launching the new Coca-Cola Mello Yello Unidentified Fizzy Object Freestyle drink, which is a bright green, citrus-flavored Coca-Cola Freestyle drink. As Zaxby's Chief Marketing Officer Joel Bulger explains, "We're thrilled to team up with Sony Pictures for 'Men in Black: International' and offer unique menu items that bring the movie experience into our restaurants."
Image Credit: Zaxby's.
As part of a partnership with Sony Pictures, Zaxby's has created two limited-edition products that celebrate the fourth 'Men in Black' movie. The new Cosmic Chocolate Cookie is a gooey chocolate cookie, studded with both chocolate chips and green candy-coated chocolates. Zaxby's is also launching the new Coca-Cola Mello Yello Unidentified Fizzy Object Freestyle drink, which is a bright green, citrus-flavored Coca-Cola Freestyle drink. As Zaxby's Chief Marketing Officer Joel Bulger explains, "We're thrilled to team up with Sony Pictures for 'Men in Black: International' and offer unique menu items that bring the movie experience into our restaurants."
Image Credit: Zaxby's.
Trend Themes
1. Limited-edition Film Collaborations - Opportunities for restaurants and brands to partner with film studios to create unique menu items that enhance the movie experience.
2. Cosmic-inspired Food Products - The introduction of food and beverage items inspired by space and extraterrestrial themes, capitalizing on the popularity of sci-fi films.
3. Bright and Colorful Beverage Creations - Innovation in the beverage industry to create visually striking and flavorful drinks that capture consumers' attention.
Industry Implications
1. Restaurant/fast Food - Restaurants can collaborate with film studios to create themed menu items and beverages that attract moviegoers and enhance the cinematic experience.
2. Film/entertainment - Film studios can partner with food and beverage companies to promote movies through limited-edition product collaborations, creating additional revenue streams.
3. Food and Beverage - Companies in the food and beverage industry can explore opportunities to create unique, visually appealing products that cater to consumer demand for novel experiences.
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