Coca-Cola's The Search of a Lifetime Helps with Decision Fatigue
Laura McQuarrie — June 3, 2019 — Marketing
References: coca-colacompany & fabnews.live
Coca-Cola recently expanded its product range in Israel and bolstered this release with The Search of a Lifetime, a campaign to help relieve young people of decision fatigue. As it is estimated that the average person makes over 30,000 choices in a single day, Coca-Cola set out to help people make all sorts of decisions—big and small.
Coca-Cola worked with Google and Glickman Shamir Samsonov Publicis to determine some of the top online searches from Israeli youth and match them with search engine-friendly content on topics like working, studying, traveling and more. Beyond this, even more content was created to support those looking to dive even deeper into a topic.
Now that consumers have more choices than ever before when it comes to buying their Coca-Cola beverage of choice, The Search of a Lifetime helps to ease some of the strain of other daily and lifetime decisions.
Coca-Cola worked with Google and Glickman Shamir Samsonov Publicis to determine some of the top online searches from Israeli youth and match them with search engine-friendly content on topics like working, studying, traveling and more. Beyond this, even more content was created to support those looking to dive even deeper into a topic.
Now that consumers have more choices than ever before when it comes to buying their Coca-Cola beverage of choice, The Search of a Lifetime helps to ease some of the strain of other daily and lifetime decisions.
Trend Themes
1. Decision Fatigue Relief - Creating campaigns or tools that help relieve decision fatigue by providing guidance and assistance in making choices.
2. Search Engine-friendly Content - Developing content that is optimized for search engines, ensuring it matches popular online searches and generates relevant traffic.
3. Personalized Decision-making Support - Offering personalized support and resources to help individuals make informed decisions, considering their specific needs and preferences.
Industry Implications
1. Beverage Industry - Incorporating decision-making support tools or campaigns into the marketing strategies of beverage companies to enhance consumer experience and ease decision fatigue surrounding product choices.
2. Digital Marketing Industry - Leveraging search engine optimization techniques and data analysis to develop search engine-friendly content that aligns with popular online searches and drives relevant traffic for businesses.
3. Personal Development Industry - Providing personalized decision-making support and resources through digital platforms or apps to help individuals overcome decision fatigue and make well-informed choices in various aspects of life.
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