Auckland Airport Unveiled Plans to Open a Multi-Retailer Digital Mall
Mary Van Puymbroeck — August 22, 2017 — Business
References: aucklandairport.co.nz & futuretravelexperience
Auckland Airport has unveiled plans for it to open a multi-retailer digital mall.
This omni-channel commercial platform will launch in 2018 and will allow passengers to purchase goods from multiple retailers in a single transaction. Passengers will be able to collect their goods from a single collection point in the airport. This multi-retailer digital mall will also allow international guests to complete a transaction and collect their goods at a time convenient for them. Eventually all of the airport's retailers will be able to participate in this program and in time the newly launched 'Strata Club' loyalty program will be implemented into the digital mall.
To bring this project to life, Auckland Airport has teamed up with the creators of Frankfurt Airport's 'OM³ platform,' AOE. This partnership means Auckland Airports, multi-retailer digital mall will be available online and via mobile devices.
This omni-channel commercial platform will launch in 2018 and will allow passengers to purchase goods from multiple retailers in a single transaction. Passengers will be able to collect their goods from a single collection point in the airport. This multi-retailer digital mall will also allow international guests to complete a transaction and collect their goods at a time convenient for them. Eventually all of the airport's retailers will be able to participate in this program and in time the newly launched 'Strata Club' loyalty program will be implemented into the digital mall.
To bring this project to life, Auckland Airport has teamed up with the creators of Frankfurt Airport's 'OM³ platform,' AOE. This partnership means Auckland Airports, multi-retailer digital mall will be available online and via mobile devices.
Trend Themes
1. Omni-channel Commerce - The launch of a multi-retailer digital mall at Auckland Airport presents the opportunity to create a seamless shopping experience across online and offline channels.
2. Convenience Retail - The introduction of a single collection point for goods purchased from multiple retailers at the airport opens up possibilities for innovative convenience retail concepts.
3. Digital Loyalty Programs - Integration of Auckland Airport's 'Strata Club' loyalty program into the digital mall showcases the potential for digital innovations in loyalty programs within the retail industry.
Industry Implications
1. Airport Retail - The launch of a multi-retailer digital mall at Auckland Airport highlights the disruptive innovation opportunities in the airport retail industry.
2. E-commerce - The omni-channel commercial platform at Auckland Airport provides insights into the evolving landscape of e-commerce, where offline and online shopping experiences are seamlessly integrated.
3. Mobile Technology - The availability of the multi-retailer digital mall online and through mobile devices demonstrates the potential for mobile technology to revolutionize retail experiences, even in physical spaces like airports.
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