‘The Environmentals' Stage Clothes-Free Activism Contest
Doug Gordon — February 27, 2009 — Naughty
References: remyc & blog.wired
In a world full of unusual contests, this one is definitely an attention-grabber. A group called ‘The Environmentals’ decided to hold a contest for best nude nuclear protest photo. I know this seems a little weird and arbitrary, but the group did this in response to the Russian Miss Atom contest.
The Russian Miss Atom contest selects, in beauty-pageant fashion, contestants who will go on to be spokesmodels for nuclear power. So far, the counter-contest from The Environmentals has garnered little support--there are only seven entries to date--but the idea is to show that the use of sex to promote nuclear energy is ridiculous.
The Russian Miss Atom contest selects, in beauty-pageant fashion, contestants who will go on to be spokesmodels for nuclear power. So far, the counter-contest from The Environmentals has garnered little support--there are only seven entries to date--but the idea is to show that the use of sex to promote nuclear energy is ridiculous.
Trend Themes
1. Nude Activism - Disruptive innovation opportunity: Explore new ways of using nudity as a form of protest to challenge societal norms and draw attention to important causes.
2. Counter-contests - Disruptive innovation opportunity: Create alternative contests or competitions that challenge existing norms and promote social and environmental consciousness.
3. Ethical Spokesmodels - Disruptive innovation opportunity: Advocate for the use of spokesmodels who align with sustainability and ethical values, rather than using sex appeal to promote potentially harmful industries like nuclear power.
Industry Implications
1. Activism - Disruptive innovation opportunity: Develop innovative platforms or campaigns that empower activists to raise awareness and advocate for social or environmental change in unconventional ways.
2. Contest Organizing - Disruptive innovation opportunity: Create contest platforms and events that prioritize social responsibility and encourage participation based on principles of sustainability and ethics.
3. Marketing and Advertising - Disruptive innovation opportunity: Transform traditional marketing and advertising practices by promoting values-driven campaigns that challenge outdated strategies and foster genuine engagement with consumers.
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