Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,597 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,597 cutting edge ideas.

Hazy Advertising

Slightly hidden or distorted images lead to more focus

Implications - The art of alluding to something to encourage people to draw their own conclusions is being used increasingly in creative campaigns. By forcing the viewer to fill in the blanks, there is an increase in invested mental energy, and therefore (ideally) a longer lasting memory of the brand or idea.
Trend Themes
1. Surrealist Photography - Whimsical photography sets can be used by photographers and designers to boast their skills and show an understanding of photography layout and post-production savvy.
2. Sensuality in Imagery - Minute elements of sensuality can be incorporated into product packaging, marketing, advertising or viral videos products to connect with the clientele and get away with using adult content.
3. Industrial Art - Experimenting with different modes and mediums in industrial art can lead to simplistic and beautiful pictures that would add a bit of flair to any room.
Industry Implications
1. Advertising - Trends like hazy advertising can be embraced by businesses to force viewers to fill in the blanks, and therefore, invest more mental energy, resulting in a longer lasting memory of the brand or idea.
2. Fashion - Trends like apocalyptic fashiontography and smoking eyeballs show that there is a growing demand for subversive and darker images in fashion and related industries.
3. Art and Design - Trends in disquieting dustography, smoke & mirror art, and visionary vapography can inspire artists and designers to experiment with different mediums and create unique and captivating works of art.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 74 Examples:
1,464,344 Total Clicks
Date Range:
Jun 09 — Dec 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Visionary Vapography
Visionary Vapography
Marc Philbert Smokes Up the Fashion & Beauty Scene
There is always something going on in the photography of Marc Philbert. If it’s not smoke, it’s projections. If it’s not projections, it’s fragmented light. Yet for all the stage effects, you can’t deny… MORE
Disquieting Dustography
Disquieting Dustography
Ujin Lee and Tom Edwards Sweeps 'Dust' Into Art
I detect some possible ‘Lost’ fans. I mean, looking at Ujin Lee and Tom Edwards ‘Dust’ collection, it’s hard not to conjure up images of Lost’s own smoke monster. As an ongoing project and collaboration,… MORE
Smoking Eyeballs
Smoking Eyeballs
Scalding and Surreal Photography From Leone
Fancy a set of smoking eyeballs on your lazy Sunday? How about three? This stunning photo set from Leone is both surreal and scalding hot. It pairs jet-black skin with bright white eyes that exude a trail… MORE
Smokey Street Fashiontography
Smokey Street Fashiontography
Vogue Italia Suggestions Creates a Foggy Booze Editorial
For the latest issue of Vogue Italia Suggestions, models Tanya Dziahileva, Christina Carey and Janete Friedrich hit the streets (and the bars) in vintage looks. The shoot by Greg Lotus for Vogue Italia… MORE
Smoky Silhouettes
Smoky Silhouettes
Sam Moshaver Captures the Ultimate Smoke Ring
OK, so it is pretty much impossible to blow a smoke ring as intricate as this one, but it won’t stop you from trying, right? Sam Moshaver is an Iranian digital artist who has used smoke as inspiration… MORE
Apocalyptic Fashiontography
Apocalyptic Fashiontography
Karl Lagerfeld's Smoke-Filled Fendi Fall 2009 Campaign
Karl Lagerfeld’s Fendi Fall 2009 campaign shoot is a smoke-filled, almost apocalyptic photo series. Model Jessica Stam wears dark clothes, super-smoky eye makeup and a brooding expression that screams… MORE
Smoke & Mirror Art
Smoke & Mirror Art
Solenne Morigeaud's Smoke-Filled Glasswork Gives New Life to the Reflective
This cool twist on mirror work was done by Parisian surface designer Solenne Morigeaud. In her product line titled “Smoke and Mirror,” she laser cut, etched, and layered glass to achieve beautiful contortions.… MORE
Neon Smoke Art
Neon Smoke Art
The Captivating Industrial Art of Nicholas Groves
Nicholas Groves, British-born industrial art designer and current employee of LEGO, creates art by experimenting with different modes and mediums. The latest industrial art installation from Nicholas… MORE
Gory Fast Food Campaigns
Gory Fast Food Campaigns
Thai Food Express Smokes Ronald McDonald
It appears Thai Food Express restaurant has blown Ronald McDonald right out of his boots in this slightly gory but effective ad campaign. They sure do look like his boots and there are remnants of striped… MORE
Smoky Kisses
Smoky Kisses
Fernando Correa Creates Sensual Artwork
Fernando Correa is an artist who works in animation, mixed media, painting, comics, computers, and drawing. His talents in these multiple areas are clearly combined in the smoky kissing pictures above.… MORE

Related Examples

Oversized Art Instruments
Oversized Art Instruments
Chinese Artist Creates World's Largest Paintbrush
Lascivious Polaroids
Lascivious Polaroids
The New Book by Tickl Features Naughty Art
Artsy Watercrafts
Artsy Watercrafts
Power Boat Concept Art is Beautiful, Maybe Not Practical.
Blooming Bud Art
Blooming Bud Art
Make Infinite Wishes With the Richard Solomon Seed Orbs
Gowns Made of Gloves
Gowns Made of Gloves
Toolgrrl Designs' Blood Countess Art Dress Has a Gory History
Experimental Extraterrestrial Art
Experimental Extraterrestrial Art
Mark Lim Shows Colorful Take on Alien Abduction
Alarming Ashtrays
Alarming Ashtrays
The Fire Alarm Ashtray Puts Out the Smoker's Flame
Pop Icon Makeovers
Pop Icon Makeovers
Dirk Erik Schulz's Fan Art Earns Big Bucks From Generation Y
You as a Lingerie Model
You as a Lingerie Model
Victoria's Secret Contest Starts to Find Their Next Model
Trashy Wildlife Safaris
Trashy Wildlife Safaris
Kenyan Artists Use Recycled Materials to Build Sculptures of Animals
Colorful Smokey-Eyes
Colorful Smokey-Eyes
Just Cavalli's Spring 2010 Milan Show Features Purple-Lidded Eyes
11 Compelling Cigarette Packs
11 Compelling Cigarette Packs
From Knitted Cartons to $100,000 Jeweled Smokes
Fun-House Photography
Fun-House Photography
Jacqueline Will Rivet You With Her Playful Pics
Bed Shaking Fire Alarms
Bed Shaking Fire Alarms
Smoke-Detecting Clock Wakes Heavy Sleepers With Sound & Motion
Blended-In Brows
Blended-In Brows
'Gender Bender' in Vogue Nippon Beauty Features Sky-High Quiffs & Pigmented Makeu
Splashtastic Photography
Splashtastic Photography
Fashion Shots Without Fashions by Iain Crawford
play_circle_filledBad Habit Pimping
Bad Habit Pimping
Smokestixx Cigarette Decals Let You Customize Your Smokes
20 Dust Innovations
20 Dust Innovations
From Sawdust Seats to Dusted Makeup Masks
Dust Mask Fashion
Dust Mask Fashion
DirtyBirdyVintage's Eccentric Accessories for the Sub-Cultured
Hippie Fashion Photography
Hippie Fashion Photography
Sophie Srej Channels Her Inner Flower Child for Marie Claire Italia
Veiled Cover Shots
Veiled Cover Shots
Steven Meisel Captures Linda Evangelista For Vogue Italia
Dusted Makeup Masks
Dusted Makeup Masks
Yannick Verdier Monsegur's 'Utopia' Searches for Perfection
Color-Pop Cosmetics
Color-Pop Cosmetics
Illamasqua Beauty Products Now Available Outside the UK
Gender-Blending Editorials
Gender-Blending Editorials
'McMenamy: The Legend' by Steven Meisel for Vogue Italia July 2009
Phantom Photography
Phantom Photography
Beautifully Dark Work by John Scarisbrick Adds Appeal to Dreariness
Macabre Mirrors
Macabre Mirrors
A + R's Skeleton Mirror Reflects Your Exterior, Looks Like Your Interior
Painted Lips
Painted Lips
Elisabeth Hoff's Photography Makes Kissers Even More Kissable
Foggy Fashion Spreads
Foggy Fashion Spreads
Lerario Beatriz Shows Grey Washed LookBook for Resort 2010
Pop-Out Portable Mirrors
Pop-Out Portable Mirrors
The Jump Out Mirror Has a Magnetic Attachment
High Fashion Feuds
High Fashion Feuds
Karl Lagerfeld Has it Out for Heidi Klum and Husband, Seal
Big-Haired Photo Shoots
Big-Haired Photo Shoots
Steven Meisel Remembers The 80s For Vogue Italia
Mini Desk Cleaners
Mini Desk Cleaners
USB Retro Vacuum Keeps Your Work Station Dust-Free
Couture Cross-Dressing
Couture Cross-Dressing
Karl Lagerfeld Shoots Baptiste Giabiconi in Women's Clothing
Pro Cigarette Sites
Pro Cigarette Sites
‘Le Smoking' Blog is Even More Addictive Than Nicotine
Ornate Russian Fashion
Ornate Russian Fashion
Karl Lagerfeld's Pre-Fall Campaign for Chanel
Luxe Leg Warmers
Luxe Leg Warmers
Fendi's Haute Fall 2009 Stemwear Wows
Sultry Spectacle Editorials
Sultry Spectacle Editorials
Eva Herzigova Makes Glasses Sexy in Vogue Italia
play_circle_filledDusting Mini Bots
Dusting Mini Bots
Panasonic Fukitorimushia Floor Cleaning Inchworm Robot
Oriental Editorials
Oriental Editorials
Steven Meisel Goes on a ‘Moroccan Holiday' in Vogue Italia
Glamorizing Smoking
Glamorizing Smoking
Robert Pattinson's Unhealthy Obsession in Photo Shoots
Glamorous Hollywood Portraits
Glamorous Hollywood Portraits
Beyonce by Tom Munro in Vogue Italia
Spy Girl Editorials
Spy Girl Editorials
Sleuthy Anja Rubik Plays Cat and Mouse for Vogue Italia
Glamorizing Careless Motherhood
Glamorizing Careless Motherhood
Vogue Raises Eyebrows With ‘No Smoking' Editorial
Backseat Glam
Backseat Glam
Claudia Schiffer Sheds Her Good-Girl Image for Vogue Italia
Head-to-Toe Black
Head-to-Toe Black
Fendi Fall 2009 Went For Casual Blacks a la Angelina Jolie
Digital Mirrors
Digital Mirrors
The ELI Projects Ego-Stroking Messages Sure To Please the Narcissist
44 Marvelously Unique Mirrors
44 Marvelously Unique Mirrors
Innovative Designs to Help With Self-Loving
Mirrored 80s Masks
Mirrored 80s Masks
Kaleidoscopic Fashion Photos For Vogue Italia by Andreas Stavrinides
15 Eye-Catching Anti-Smoking Ad Campaigns
15 Eye-Catching Anti-Smoking Ad Campaigns
Cigarettes Smoking People
Cigarettes Smoking People
Witty Anti-Smoking Awareness Ads Reverse The Concept
play_circle_filledArtistic Floodvertising
Artistic Floodvertising
Fake Flooding at McDonalds to Promote Climate Change Awareness
Diamond Dust-Infused Fragrances
Diamond Dust-Infused Fragrances
Agent Provocateur's Dazzling New Scent
15,000 Cigarette Butts as Art
15,000 Cigarette Butts as Art
No-Smoker Day Campaign
Masquerade Beauty Photography
Masquerade Beauty Photography
MASK(p)arade by Julia Pogodina
Dollhouses Made of Dust
Dollhouses Made of Dust
Sculptures From Vacuum Cleaner Dirt
Dust-Inspired Art
Dust-Inspired Art
The Clark Shoes Courtyard
32 Unique Mirrors
32 Unique Mirrors
Decor to Build on Twin and Identical Triplet Fascination
Flattened Floral Fashion
Flattened Floral Fashion
Fendi Rosettes for Spring 2009
play_circle_filledUnreflective Magnifying Mirrors
Unreflective Magnifying Mirrors
Danny Rozen's Magic Wooden Mirror
Natural Smoke Art
Natural Smoke Art
Smoke Photography by Irene Muller
Evil Motivational Posters
Evil Motivational Posters
The Joker As Ronald McDonald
Return of the Jumpsuit
Return of the Jumpsuit
Marc Jacobs and Fendi Putting Stars in One Piece Suits
Sculpting with Moon Dust
Sculpting with Moon Dust
NASA's Lunar Telescope
Metaphorical Smoking Accessories
Metaphorical Smoking Accessories
Smoking Gun
Magic Mirrors
Magic Mirrors
Carole Mirror Gives You Advice
14 Kick Ass Mirrors
14 Kick Ass Mirrors
Radical Reflections
$1 Starbucks + Free Refill
$1 Starbucks + Free Refill
Starbucks Fights to Keep up with McDonalds
Eco Fendi Tote
Eco Fendi Tote
B. Mix Metallic Cork Bag
Heart Mirrors Reflect Your Style
Heart Mirrors Reflect Your Style
Narcisse Mirrors by Domestic
Entrepreneurs Embrace Smoking Ban
Entrepreneurs Embrace Smoking Ban
Smokeless Cigarettes (Follow-Up)
Nothing To Kid About
Nothing To Kid About
NYC Anti-Smoking Ad
play_circle_filledMcDonalds India Uses Baby Ronald
McDonalds India Uses Baby Ronald
Scaring Customers Away?
Environmental Campaign Crashes McDonalds Site
Environmental Campaign Crashes McDonalds Site
Fendi to Host Fashion Show on Great Wall of China
Fendi to Host Fashion Show on Great Wall of China