Athletes Recreate 'Risky Business' for ‘Guitar Hero'
lourdes sanchez bayas — October 26, 2008 — Marketing
References: justjared.buzznet
New York Yankees slugger Alex Rodriguez was recently recruited for a ‘Guitar Hero: World Tour’ video commercial. He joined other famous athletes like basketball superstar Kobe Bryant, Olympic swimmer Michael Phelps and skateboarding sensation Tony Hawk to recreate the iconic 1983 scene from ‘Risky Business,’ which starred Tom Cruise.
Rodriguez, Bryant and Phelps are dressed in white boxer shorts, pink shirts and white socks. They slide into the scene to the tune of Bob Seger’s “Old Time Rock and Roll.” The three each came in with guitars to join Tony Hawk, who entered the scene on a skateboard to play a mock set of drums.
‘Guitar Hero: World Tour’ will be in stores starting today.
Rodriguez, Bryant and Phelps are dressed in white boxer shorts, pink shirts and white socks. They slide into the scene to the tune of Bob Seger’s “Old Time Rock and Roll.” The three each came in with guitars to join Tony Hawk, who entered the scene on a skateboard to play a mock set of drums.
‘Guitar Hero: World Tour’ will be in stores starting today.
Trend Themes
1. Athlete-driven Marketing - Opportunity for brands to leverage the popularity of athletes to promote their products and create engaging marketing campaigns.
2. Retro Pop-culture Resurgence - Growing trend of revisiting and recreating iconic moments from the past across different forms of media, providing opportunities for nostalgic marketing and creative collaborations.
3. Blurring Entertainment Mediums - Emerging trend of merging different entertainment mediums such as video games, movies, and music to create unique and interactive experiences for consumers.
Industry Implications
1. Sports Marketing - Disruptive innovation opportunity for sports brands to explore collaborations with video game developers and integrate their athletes in virtual experiences and marketing campaigns.
2. Fashion Retail - Opportunity for fashion brands to capitalize on the resurgence of retro pop culture by designing and selling merchandise inspired by iconic movie scenes.
3. Entertainment Technology - Potential for entertainment technology companies to develop innovative platforms that seamlessly combine multiple forms of entertainment, providing consumers with new and immersive experiences.
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