Setanta Sports UK Debuts First Ever Twittercast
Jay Sorrels — May 29, 2009 — Tech
Setanta Sports UK is not only bringing back Saint and Greavsie for this weekend’s FA Cup final, but also taking sports broadcasting to new heights by offering the first ever live commentary over Twitter.
Jon Champion, a veteran commentator and pundit with over 20 years experience, will be interacting with fans before simulcasting his match comments over Twitter. Not everyone has the chance to be near a TV or radio during the game, but Twitter is so easy to access, even on the go.
Setanta Sports UK is offering fans a whole new way to enjoy the match!
Jon Champion, a veteran commentator and pundit with over 20 years experience, will be interacting with fans before simulcasting his match comments over Twitter. Not everyone has the chance to be near a TV or radio during the game, but Twitter is so easy to access, even on the go.
Setanta Sports UK is offering fans a whole new way to enjoy the match!
Trend Themes
1. Twittercasting - The trend of live commentary over Twitter presents opportunities for media companies to capitalize on the growing importance of social media and mobile devices in how consumers consume content.
2. Mobile Viewing - The trend towards mobile viewing highlights disruptive innovation opportunities for sports broadcasting and media companies to provide flexible and convenient ways for fans to consume content on-the-go.
3. Interactive Fan Engagement - The trend towards interactive fan engagement creates opportunities for sports broadcasting and media companies to connect with fans in new and innovative ways, fostering a more loyal and engaged fanbase.
Industry Implications
1. Sports Broadcasting - The sports broadcasting industry has an opportunity to innovate and provide new ways for fans to consume sports content through mediums such as social media and mobile devices.
2. Media and Entertainment - The media and entertainment industry can leverage the trend towards mobile viewing and interactive fan engagement to provide engaging experiences through various mediums such as streaming services and social media platforms.
3. Technology - The intersection of technology and sports creates opportunities for innovative companies to develop new solutions for sports broadcasting and fan engagement through mediums such as mobile apps and social media platforms.
2.2
Score
Popularity
Activity
Freshness
