Greenpeace ‘Bomb' Campaign
References: greenpeace.org & ibelieveinadv
These posters are part of the Greenpeace ‘Bomb’ series to raise awareness of environmental issues.
The first one has the tagline “Stop the catastrophe,” and shows an image of a tree that looks strangely like a mushroom cloud, brilliantly executed by Saatchi & Saatchi in Bucharest, Romania.
The plastic bag bomb and video is made by Grey, an advertising agency in Tel Aviv, Israel. And finally, the lovely sea bomb poster features the tagline “Every signature helps save our seas,” and is created by Ogilvy in Johannesburg, South Africa.
The first one has the tagline “Stop the catastrophe,” and shows an image of a tree that looks strangely like a mushroom cloud, brilliantly executed by Saatchi & Saatchi in Bucharest, Romania.
The plastic bag bomb and video is made by Grey, an advertising agency in Tel Aviv, Israel. And finally, the lovely sea bomb poster features the tagline “Every signature helps save our seas,” and is created by Ogilvy in Johannesburg, South Africa.
Trend Themes
1. Environmental Awareness Campaigns - Opportunity for businesses to create impactful advertising and messaging that raises awareness of environmental issues.
2. Visual Storytelling - Potential for businesses to use compelling visuals to communicate complex messages and grab audience attention.
3. Creative Partnerships - Possibility for businesses to collaborate with advertising agencies to create innovative and impactful campaigns.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising firms to develop unique and attention-grabbing campaigns for social causes.
2. Art and Design - Opportunity for artists and designers to use their skills to create visually compelling works that raise awareness of environmental issues.
3. Environmental Activism - Disruptive innovation opportunity for environmental organizations to leverage creative campaigns to engage the public and drive change.
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