Greenpeace Tattoos Turn Bodies Into Canvases of Protest
Sandra Winn — December 24, 2008 — Social Good
References: coloribus
The Lee Burnett Hong Kong advertising agency came up with a unique anti-whaling campaign, “Greenpeace Tattoos.” The bodies of a man and woman are covered with tats of dark water, whales, clouds and other images. Also used are particularly disturbing Buddha-like images slicing whales open and biting them with their teeth.
Japan’s whaling industry continues to be at odds with many countries because endangered whale meat, sold by Japanese whalers, has been found commercially. This doesn’t include their brew-ha-ha with animal rights activists who want the killing of all whales to stop, whether they are endangered or not.
The tag-line for the Greenpeace Tattoos against whaling is “Not all traditions deserve to be preserved. Put an end to whaling in Japan.” I couldn’t have said it better myself.
Japan’s whaling industry continues to be at odds with many countries because endangered whale meat, sold by Japanese whalers, has been found commercially. This doesn’t include their brew-ha-ha with animal rights activists who want the killing of all whales to stop, whether they are endangered or not.
The tag-line for the Greenpeace Tattoos against whaling is “Not all traditions deserve to be preserved. Put an end to whaling in Japan.” I couldn’t have said it better myself.
Trend Themes
1. Anti-whaling Campaigns - Opportunity for innovative campaigns and initiatives to raise awareness and stop whaling practices.
2. Body Art as Protest - Emerging trend of using tattoos and body art as a form of activism and expression.
3. Ethical Consumerism - Increasing consumer demand for products and services that align with their values, such as supporting anti-whaling efforts.
Industry Implications
1. Advertising - Opportunity for creative agencies to develop impactful campaigns and messaging for anti-whaling organizations.
2. Tattoo and Body Art - Potential for tattoo artists and body art studios to collaborate with activist groups and create meaningful protest designs.
3. Sustainable Tourism - Growth potential for eco-tourism operators offering whale-watching experiences that promote conservation and support anti-whaling initiatives.
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